HomeMy WebLinkAboutCommunications PresentationJenn Starnes, Communications &
Economic Development Manager
August 11, 2025
Heritage Resource Commission 1
Communications
& Economic
Development
Update
Communications
Statistics
Social Reach & Followers (February-July)
Facebook: 859K (views), 11,576 (total followers)
Instagram: 964K (views), 13,172 (total followers)
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Regional Instagram Account Followers
Most Watched Video:
• Nearly 14 days total viewing time
• More than 1,600 reactions
Communications
Statistics
3
E-Mail Newsletters
• Live Locally Update & Highlight
• Twice monthly; more than 4,400
subscribers
• Find the Fun Email Newsletter
• Monthly; more than 1,800 subscribers
• Find the Fun Weekly Email
• A look ahead for the next week
• Business Newsletter
• Monthly; more than 1,600 subscribers
• CATalog Quarterly Email
• Arts-focused; more than 2,200 subscribers
•59% Average Unique Open Rate
Discover Danville
4
• Initiated by Heritage Resource
Commission
• Provided photos and information for
33 historic sites near Downtown
• Separate maps for dining and retail
• Dining broken down by meal types
• Downtown-focused as well as
Townwide options
danville.ca.gov/discoverdanville
Discover Danville
5
•Promoted through:
• Regional Visit Tri-Valley guide
• Postcard at all Town events and
facilities
• Ads in Town publications
• Ads in local publications
• NEW: Dining guide
• NEW: Tent cards
• Information Center maps in
progress!
2025 Upcoming Community Events
6
Ongoing/August
• Through August 24: Sir John Falstaff
and the Merry Wives of Windsor
SPARC Theater Production
• Through September 19: Art in
Miniature Exhibition
• Through September 21: Eugene
O’Neill Festival
• 23 & 29: Music at the Plaza
September
• 6: Music at the Plaza
• 7: Hot Summer Sundays Car Show
• 11: 9/11 Ceremony at Oak Hill Park
• 13: Senior Variety Show
• 21: Danville Concours d’Elegance
October
• 3-12: PUFFS or Seven Increasingly
Eventful Years at a Certain School of
Magic & Magic
• 4: Step Up for Down Syndrome Walk
• 5: Pet-themed event TBD *
• 11: Melded Metals Opening Reception
(Exhibition through December 19)
• 12: San Ramon Valley Education
Foundation’s Run for Education
• 18: Howl-o-Ween Event: For the Dogs!
• 19: Danville Oktoberfest by the
Danville Area Chamber of Commerce
• 23: Spooktacular Celebration
• 24: Wicked Sing-A-Long
• 30: Acorns of the Old Oak Tour
November
• 2: Live Comedy at the Village Theatre
• 11: Veterans Day Celebration and
Open House
• 28: Lighting of the Old Oak Tree
• 29: The Best Intentions Concert
December
• 1-12: Santa’s Mailbox
• 8-11: Holiday Celebration at the
Danville Senior Center
• 12 & 13: Elf Workshop at the Danville
Community Center
Town Hosted
Town Partnered
Town Assisted
2024
Holiday Campaign:
Swing Into Danville
7
• Small Business Saturday
• Storefront Decorating Contest
• Holiday Specials
• Paid and Organic Promotion:
• Instagram Views: 57,659
• Facebook Reach: 10,579
• QR Code Scans: 109
• Storefront Decorating: 70 votes
• Shop Local Page Views: 2,891
• Your Town Monthly Print Ad: 44,700 homes
• Paid Social Media Campaign: 79,052 Views
Questions?
Communications & Economic Development
8