HomeMy WebLinkAbout111924-07.2 Farmers Market ReportDanville Certified
Farmers’ Market
Fall 2024
2024 Spring/Summer
What we had observed:
✓Unclear vendor expectations
✓Poor weather = inconsistency
✓Passionate Danville residents!
What we achieved:
✓Clear expectations
✓Consistent vendor attendance
✓A strong customer showing
Gain in Producers
from Previous Years
2025 Winter
Previous Trends:
•Customer Turnout →Vendor Attrition
Increasing Data Reliability
•In 2024 PCFMA invested in a
Geo Fencing Data technology
to get more accurate crowd
counts
Seasonal, local,
fresh produce vendors
Non-Ag Vendors
✓Supporting market health while ensuring
continued local brick & mortar success
Customer-favorite
pre-packaged vendors
Continuing Features
✓Picnic areas
(rain excluded)
✓Kids activities
(coloring/activity books, story -time, stickers, produce bingo)
✓Musicians booked for each week
✓Agriculture Education Organizations
Promotions + Activities
•Mr. Carrot scarecrow
•Guess the Weight of the Giant Pumpkin
•Vendor Halloween decorations
•Donation drive
•Robotics building from Monte Vista High
•Local business face painting
•Potato card printing
Marketing Efforts
Direct Mailer
November - December
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Questions?
Thank you!