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Home My WebLink About061124-03.1 PCFMA PresentationMarch-June 2024 New Market Team as of March 2024 Lis Garon Operations Director Cheyenne Erickson Regional Manager Joanne McAndrews Community Volunteer Etai Wolins Market Manager Audie Genteroy Market Assistant What We Observed •Unclear vendor expectations •Poor weather = inconsistency •Passionate Danville residents! Steps we have taken so far… Surveyed Danville Customers Updated + Distributed SOP/Site Map Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence Consistent Social Media Presence B2B Direct Marketing Setting and Achieving Market Plan Goals New Vendors in last 90 days •Sari Sari (Filipino hot food) •Falafel Box •Kebabs2Go (Indian hot food) •Mi Fiesta (hot and cold tamales) •Carruthers (preserved roses) •Romo Foods (pesto) •Fresh Foundation (microgreens) •CTK Empanadas •Lemon Squeeze-e (Lemonade) •HanYang (Korean BBQ) •ACE Fresh Produce (Asian produce) Returning Vendors in last 90 days •Diaz (citrus) •Fiamma Candles •Resendiz Fruit Barn (stone fruit) •Gotelli (cherries) •Hamlow (fruit + veg) •Triple Delight (blueberries) •G&S (corn) •Cipponeri Farms (stone fruit) Picnic Area, Clowns, Balloons, oh my! Enlisting the voice and hands of the community! Moving Forward… •Communication •Consistency •Street Pole Banners •Rapid and accurate info •Weekly social media posts •Updated and distributed SOPs •Weekly in-market posts → Community •Loyalty Program → Rebuilding Vendor trust •Monthly in-market events→ Community + Local Businesses •Monthly Growth Goals → PCFMA Thank you!