HomeMy WebLinkAbout041624-07.2 PresentationCommunications &
Economic Development
Quarterly Update
Report to Town Council –April 16, 2024
Economic Development
Business Resources & Support
Business Promotion
Downtown Connections
2
Business Resources
Facilitating Business Attraction and Growth
•Danville Prospector
•Regional Partnerships
•Small Business Survey
3
Danville
Prospector
4
Online data platform to assist businesses in starting, expanding or relocating to Danville. Resources provided include:
Property Search: exploratory starting point for businesses looking for space in Danville
Demographics: population, age distribution, education attainment, labor force, etc.
Business Data: Number of businesses, average number of employees, talent distribution, taxes, etc.
Community Comparison: Compare Danville to other cities based on household purchases by category, demographics, etc.
Partnerships
5
•Danville Area Chamber of Commerce
•Museum of the San Ramon Valley
•Eugene O’Neill Historic Site
•i-GATE
•Innovation Tri-Valley
•California Association for Local Economic Development (CALED)
•East Bay Economic Development Alliance
•Visit Tri-Valley
Regional Partnerships in Support of Local Businesses
Small Business
Survey
6
Years in Business Number of Employees
•Seek feedback on current
and future programs
•More than 100 businesses
responded
•Promoted through email,
social media, in-person
visits and print newsletter
Small Business Survey: Industries & Keywords
7
Industries Represented
Small Business Survey: Key Takeaways
8
•Grants and financial assistance
programs
•Marketing training and support
•Customer engagement, events,
and foot traffic
•Business development and
training
•Broader approach to holiday
marketing
Business Promotion
Supporting and Promoting Danville Businesses
•Social media promotions
•Email newsletter
•Events in the community
•Holiday campaign
9
Social Media
Promotion
10
•Open in Danville
•New businesses
•Highest engagement of any post series
on Town social media
•Tell the Town
•New program launching May 10
•Promote specials, sales, deals, and
milestones for local businesses
X20 Studio, Danville Square Stretch Vibe, Danville Livery
Business Focus
Email Newsletter
11
•Launching late spring
•Business audience
•News, tools, resources, opportunities
•Mailing list of nearly 100 businesses
X20 Studio, Danville Square Stretch Vibe, Danville Livery
Holiday Campaign
12
•2023 Campaign focused on local digital media, through
social and streaming
•Success with on-street signage and social media campaign
•Majority participants are retail
•Majority participate solely to support the Townwide
marketing effort
•Preparing recommendations for 2024
•$25,000 Program Budget
X20 Studio, Danville Square
Holiday Campaign
13
99%
Reported none, few, or some
customers referenced seeing
their business in the printed
Holiday Gift Guide.
6%
Reported the Holiday Gift
Guide program generated
foot traffic.
63%
Reported the biggest
benefit was that it was
easy to participate.
88%
Reported that they
participate to support
Town -wide holiday
marketing efforts.
Downtown Connections
Generating Foot Traffic and Visitation
14
•Downtown Master Plan Catalyst Project
•Farmers’ Market
•Community Events
Downtown Master Plan
Catalyst Project
15
•Key messages encouraging continued
enjoyment of Downtown
•Weekly updates that also highlight nearby
businesses to visit
•Pre-Construction Business Outreach:
•Email notification to businesses, through Town list
and Chamber general email
•VIPs handed out fliers Downtown
•March 21 Business Info Session, about 20 people.
Danville Farmers’
Market
16
•New Director of Operations,
Regional Manager and Market
Manager
•Supporting outreach from market
to Downtown
•For Summer: New Downtown info
card listing restaurants and retail
to visit
•Update to Council in June
Community Events
17
Funds collaborative events that benefit the broadest range of Danville businesses.Program budget: $25,000
•Individual Event Grants (up to $5,000).
•To date:
14 applications have been received
Requests totaling $58,250
Awarded $30,000
Reimbursed $7,937.46
Applications and actual grant award based on number of Danville businesses benefitting from the event
Business Promotion Grant Program
2024 Upcoming Community Events
18
•EarthFest: See Hope, Seed Change: April 21
•Spring Sip & Stroll: May 9
•Devil Mountain Run: May 19
•Shops and Hops: May 23
•Memorial Day Ceremony: May 27
•Danville Lions Spring Restaurant Walk: June 4
•NEW Summer Arts Fling: June 21
•4th of July Parade
•9/11 Ceremony
•SRVHS Homecoming Parade : September 13
•Hot Summer Sundays Car Show: September 15
•Run for Education 10K: October 13
•NEW Oktoberfest Danville: October 20
•Veterans Day Weekend Celebration: November 9-11
•Lighting of the Old Oak Tree: November 29
RACS
Events,
Too!
19
Communications
2023 Year End Report
2023 Results
20
Social Reach & Followers
Facebook: 255,230 (reach), 10,028 (followers)
Instagram: 104,294 (reach), 10,092 (followers)
Nextdoor: 363,328 (reach), 34,908 (followers)
Printed Newsletter – 20,000 distributed per quarter
E-Mail Newsletter
•Twice monthly; more than 4,000 subscribers
•Launched improved email software service
Danville Town Talks
•2023 Visits:19,351
•Visitors: 13,306
•Top Projects: Housing Element, Downtown Master Plan, Diablo Road Culvert
Questions?
Communications & Economic Development
21