HomeMy WebLinkAbout121223-03.1 Farmers' Market PresentationPA
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Farmers' Market
Study Session
December 12, 2023
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Summary of Plan
Recruit Vendors Additional Marketing
•Adjusted vendor composition
of non-agricultural to
agricultural producers
•Recruited 9 new producers,
two of them Danville
businesses
•Opened Instagram channel for
the market
•Hosted 5 in-market events
•Launched a direct mailer
campaign
Improve Atmosphere
•Provided kids activities and
attractions
•Recruited entertainment in
addition to musicians
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Republic of CakeD
East Bay BakeryD
P&R Singh Farms
Orozco Farms
Nuno Family Farms
Kabobs to Go Flamma Candles
Peltier Winery
Vendors Recruited
Sunny Snow Shaved Ice*
D = Danville Business * = Currently Out for Season
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Entertainment & Atmosphere
Weekly Musician Balloon Artist
(out from Nov to Mar)Stickers & Activity Books Coloring Booth for Kids Bubble Machine at the
Entrance
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5
Marketing Events
Guess How Many Berries
(July 1)
Farmers’ Market Week
(Aug 12)
Giant Pumpkin & Booth
Decoration (Oct 28)
Thankful Leaves
(All Nov)
Donation Drive
(Dec 2, 9, & 16)
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6
Marketing Communication
Direct Mailer
(Aug): 12,319
+ 546 Followers: 2,601
377
Followers
Email: 671
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7
28.0
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35.0
36.0
37.0
38.0
39.0
Jun-Aug Jun-Aug Sep-Nov Sep-Nov
2022 2023 2022 2023
Average Producer Count
Market Performance
•Our average producer count during
the summer was slightly higher
than last year
•We had a larger increase in
producers on average during the
fall.
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0
200
400
600
800
1000
1200
1400
Jun-Aug Jun-Aug Sep-Nov Sep-Nov
2022 2023 2022 2023
Average Weekly CountMarket Performance
•We experienced a significant
increase in our crowd count
both during the summer and
the fall compared to last year.
•Growth was supported by our
efforts to bring in new
producers,promote the market,
and improve the market's
atmosphere.
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Requests For Contract
•Adjust the allowable percentage of non-agricultural producers to range between 25% to 45% for
May –September
•Adjust the allowable percentage of non-agricultural producers to range between 35% to 55% for
October –April.
•Allow vetted wine growers as agricultural vendors in the market
•The information booth shall remain in the same general area each week.