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Home My WebLink About081523-09.1 ADMINISTRATIVE STAFF REPORT 9.1 TO: Mayor and Town Council August 15, 2023 SUBJECT: FY 2023/24 Business Promotion Funds – Funding Allocation Plan BACKGROUND/DISCUSSION In June 2023, the Town Council appropriated $50,000 as part of the Town’s 2023/24 budget to implement another year of the Business Promotion Program (Program). The focus of this Program is to make grant funding opportunities available to the small businesses and organizations that make Danville a premier retail, dining and service destination. The goal of this Program continues to be to develop programs and events that: 1. Are deemed advantageous to a broad range of Danville businesses; 2. Are anticipated to yield the greatest level of direct and immediate results; and 3. Build collaboration among Danville businesses. Over the life of the Program, individual components and criteria have evolved to improve the overall effectiveness of achieving the above goal. More recently, the allocated funds have been split evenly into two opportunities for Danville organizations or businesses: the Holiday Marketing Campaign and individual Business Promotion Grants. Holiday Marketing Campaign: $25,000 The Holiday Marketing Campaign (Campaign) originated to provide businesses with a holiday promotional boost coming out of the pandemic downturn. The Campaign includes the development of a Holiday Gift Guide (Attachment B) and a comprehensive marketing strategy promoting the guide and shopping in Danville. The marketing strategy includes multiple components: print/digital gift guide, radio, television, social media and print advertising. The Town offsets the price of advertising in the guide by 75% for Danville businesses. The guide is produced and distributed by Your Town Monthly, and the promotional efforts are managed by Visit Tri-Valley. The number of pages in the guide increased between the 2021 and 2022 editions, and staff will continue to evaluate the program to ensure businesses are satisfied with the return on investment. Staff recommends continuing the Campaign with similar parameters for FY 2023-24, with a plan to review advertising analytics and feedback from businesses at the conclusion of this year’s Campaign. Staff will share those findings Business Promotion Program 2 August 15, 2023 with the Council prior to the FY 2024-25 budget review. Business Promotion Grants: $25,000 Business Promotion Grants are awarded based on established criteria, in amounts up to a maximum of $5,000. The grants are evaluated against the following criteria: 1. Providing opportunity for collaboration among multiple businesses. 2. Engaging consumers with experiential events and widespread promotion opportunities. 3. Promoting events directly driving business or cooperative marketing programs through print and/or digital mediums. 4. Incorporating “Live Locally” branding into all marketing efforts. Events or programs deemed eligible may be awarded funds under the following criteria and categories (up to $5,000 total): Available Grant Categories and Options Max Funding Amounts 1. Marketing - Includes: print, digital, multi-media, signs, etc. a. 2-5 Participating Businesses b. 5-10 Participating Businesses c. 10+ Participating Businesses d. Co-op Shopping Center Marketing e. Technology (e.g. app for shopping center or program) $1,500 $2,500 $3,500 $2,500 $2,500 2. Other – Only if included as part of proposed event a. Event Trolley (co-op events in different shopping centers) b. Facility Rental (eligible for government rate) c. Event Catering (from a Danville-based restaurant) $1,000 $500 $250 Grant requests are awarded administratively on a first-come, first-served basis and paid through reimbursement. Requiring proof of expenditure in the appropriate program categories ensures the public funds are used as intended and allows for unspent funds to be awarded to other grant applicants. In FY 2022-23, grant requests totaled $33,750, and reimbursed expenditures totaled $20,542, a difference of $13,208. The current model encourages transparency and allows for the entire allocated budget to be spent during the fiscal year to promote Danville businesses. Last fiscal year, 12 grants were awarded in this category for applicants demonstrating that their event or activity encourages collaboration among multiple businesses. In developing this report, staff reached out to the Danville Area Chamber of Commerce, as one of the only Business Promotion Program 3 August 15, 2023 organizations supported by both direct budget allocation (for events such as Lighting of the Old Oak Tree) and business promotion grants. The grant program has evolved in response to the pandemic downturn. As an example, the Chamber has increased its engagement in both collaborative events and business promotion activities, as illustrated by the financial support provided by the Town over the past two fiscal years:* FY 2022-23 Events Req/Alloc. Reimb. FY 2023-24 Events Req/Alloc. Flavors of Fall $3,750 $1,442 Fall Sip & Stroll $3,500 Spring Sip & Stroll $4,500 $2,630 Spring Sip & Stroll $3,500 Heath & Wellness Day $3,500 Totals: $8,250 $4,072 $10,500 *Table does not include FY 2022-23 and FY 2023-24 support of Chamber initiatives through direct budget allocation or other means, such as the Lighting of the Old Oak Tree ($12,000), Business Boost Program ($20,000), and Chamber Business Workshop Series ($5,000). It is expected that program components will continue to evolve. As such, staff will continue to assess the program and events’ effectiveness and seek feedback from participating businesses and organizations to ensure that the program keeps pace with business needs and supports economic growth in Danville. Staff recommends launching the FY 2023-24 Business Promotion Grant Program with similar parameters to FY 2022-23. PUBLIC CONTACT Posting of the meeting agenda serves as notice to the general public. FISCAL IMPACT No new fiscal impact. This program will utilize $50,000 in funds allocated in the FY 2023-24 Operating Budget for the Business Promotion Program. RECOMMENDATION Direct staff to continue the Business Promotion Program as implemented in FY 2022-23, designating $25,000 for the Holiday Marketing Campaign and $25,000 to fund the Business Promotion Grant Program. Prepared by: Jenn Starnes Public Information Officer Business Promotion Program 4 August 15, 2023 Reviewed by: Tai Williams Assistant Town Manager Attachment: 2022 Holiday Gift Guide holiday DANVILLE PICKS GIFT GUIDE 2022 YogaSix Danville The mind-body gift of yoga.Gift cards and class packages available. Welcoming all levels of yoga experience. 680 San Ramon Valley Boulevard925.272.7800 | yogasix.com/danvillePinot’s PaletteArt and Wine Bar Sip and paint. Create your holiday gift. Buy three seats, get one free! Expires 12.31.22. Kids-only holiday studio now open! Ask for details. 410 Sycamore Valley Road West 925.743.9900 | pinotspalette.com/danville It’s time to bring back the joy to holiday shopping. This season, do less scrolling and more strolling, shopping for special gifts at Danville’s many locally owned small businesses. Use this Danville Picks Holiday Gift Guide to plan a relaxing shopping experience, enjoying the crisp air as you find one-of-a-kind gifts for the special people in your life – and maybe treat yourself along the way. Local businesses provided supplies, food, and distraction for us all during the pandemic, and we can show our support by shopping in person this season. In turn, shopping locally supports our community: $68 of every $100 spent in a local, independently owned shop stays here in Danville. When you stroll through local stores, take a minute to also notice the benefits of keeping your money in your community Less Scrolling, More Strolling: through improved roads, clean streets, capital projects, fun community events, and more. Even if you are prone to last-minute shopping, local businesses carry gifts for everyone that are competitively priced and ready to wrap. Some businesses also offer online ordering and curbside pickup for the ultimate in speedy shopping. You can stop in at a local restaurant, order a few things at a shop around the corner, and pick them up after you finish your meal. Look for the hashtag #lessscrollmorestroll to find local businesses that are ready to help you find joy and bliss you won’t want to miss this season. Less Scrolling, More Strolling: Joy and bliss you won’t want to miss! SCAN TOGET THE GUIDE 2 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 3 & At Home Decor Accessories and gifts. Gift certificates available. Featured: Darren Gygi Canvas Stretch Wall Art Christmas Truck, from the Holiday Collection and Danville Oak Tree. Mini (5”x5”) • Small (9”x9”) Medium (14”x14”) • Large (20”x20”) 444 Hartz Avenue 925.831.1344 | athomedecoranddesign.com Oliver and Gold Browse our curated holiday gift boxes in person or online. Build a gift for everyone on your list. Customize client and team gifts for the holiday season. Shop thoughtfully sourced brands. We ship daily and offer local pickup. 100 Railroad Avenue, Suite D (Behind Pete’s Brass Rail) 925.588.5153 | oliverandgold.com Instagram: @shopoliverandgold Specialty Gifts The Vine and Spirits Bridges Restaurant & Bar Sister restaurants. One-stop holiday gift cards! Gift cards are valid at both locations. Visit our websites for holiday specials. Located on the corner of Hartz Avenue and Church Street. The Vine | 925.820.7210 vineandspirits.com Bridges | 925.820.7200 bridgesdanville.com Luna Loca Your neighborhood restaurant and cantina. Free $50 gift card with purchase of $200 in gift cards with mention of this ad. Book your holiday parties and order your holiday catering now! 500 Sycamore Valley Road West 925.831.3644 | lunalocadanville.com Gift Card 4 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 5 Kaori The Livery’s new Asian fusion restaurant. Modern elegance with a casual atmosphere. Accepting reservations on OpenTable. Wed/Thur/Sun 5 – 9:30pm | Fri/Sat 5 – 10pm Now open for lunch noon – 2pm. 416 Sycamore Valley Road West 925.272.7281 | kaoridanville.com Pattivs Fine JewelryWholesale to the Public Huge selection of ring settings, earrings and bracelets. Loose diamonds and custom designs. 115 B Railroad Avenue 925.831.3874 | pattivs.com FPO Patrick James Gift options for building the perfect wardrobe. Find modern, confident clothes at Patrick James, a trusted luxury retailer since 1962. Shop our 2022 Holiday Gift Guide here: patrickjames.com 200 Railroad Avenue, Suite E 925.736.0787 Reeder Music Academy Make music part of your life! Gift certificates available. Authorized Dealer: Kawai Pianos, Yamaha Guitars, Keyboards and Drums. Private and semi-private lessons. 3482 Camino Tassajara 925.964.0571 | reedermusicacademy.com 6 #LESSSCROLLMORESTROLL Christe James Fine Jewelry Works Danville’s most reputable jewelry design boutique for customers who value product differentiation. We offer custom jewelry design and quality craftsmanship. Distinguishable. Affordable. A. Cover of Danville Picks Holiday Gift Guide features multi-shaped Diamond Confetti Collection. B. Dashing Diamonds Collection by Brevani. Timeless, layered and customizable. 412 Hartz Avenue 925.552.0310 | christejames.com A B Aozora Danville Japanese restaurant and bar. Reserve at OpenTable. Danville Livery 820 Sycamore Valley Road West 925.272.7818 | aozoradanville.com Gifts They’ll Love DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 7 Fit Studio Danville “New Year, New Me: 6 Week Challenge” starting 1/10/23. Rose Garden Shopping Center 925.476.0085 | fitstudiodanville.com Everyday Reiki Be empowered to see and love yourself. 390 Diablo Road, Suite 115 925.364.4870 | myeverydayreiki.com Health & Wellness Valley Opticians Licensed to Fill Your Eye Doctor’s Prescriptions Eyewear, eyewear adjustments, contact lens fittings and more! Featured: Ready. Set. Switch. 302 Sycamore Valley Road West 925.831.1070 | valley-opticians.business.site 8 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 9 Ayutherapy - Ayurveda Wellness Center Danville’s own Ayurveda destination! Specializing in improving and restoring our clients’ quality of life based on the ancient holistic healing system from India. Give the gift of natural healing and rejuvenation. Customized healing options for numerous chronic physical and/or mental health issues addressing the cause, not just the symptoms. Free no-obligation 20-minute consultations available. 5-star Google reviews. Gift cards available. 111 Town and Country Drive, Suite C 925.575.8700 | ayutherapy.com America’s Finest Hemp Co. Natural healing, as nature intended. Your most trusted CBD shop. Wellness gift sets available. 422 Hartz Avenue 925.406.4400 | afhempco.com The Barnyard Epicurean Wine Bar Give the gift of wine, beautiful pantry items, gift certificates or a gorgeous basket with them all! Sip happy in our cozy venue for a private event or live music this holiday season. 400 Sycamore Valley Road West, Danville Livery 925.725.4594 | barnyardwinebar.com Amphora Olive Oil Sample over 60 of the highest-quality olive oils and balsamic vinegars on tap, as well as complimentary specialty food items! Your one-stop shop for the most unique, highest-quality gifts available. Four Bay Area Locations! Danville: 401 Hartz Avenue | 925.208.1816 Lafayette: 7 Fiesta Lane Berkeley: 2928 Domingo Avenue Castro Valley: 3295 Castro Valley Boulevard Online: amphoranueva.com Curated Gifts 10 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 11 Danville Chocolates Assorted chocolates, truffles, caramel apples and freshly dipped fruits. 175 East Prospect Avenue 925.314.0001 | danvillechocolates.com East Bay Bakery Artisan bread and pastries. Now open Wednesday – Sunday 8am – 2pm. 9000 Crow Canyon Road Hello@theeastbaybakery.com | theeastbaybakery.com Holiday Classics Games Unlimited Danville’s Ultimate Toy, Game, Craft and Pokémon Headquarters Gift-giving is easy with FREE gift wrapping. Large selection of the hottest-selling Pop-It, Fidgets, board games and puzzles. 810 Sycamore Valley Road West 925.838.6358 Great Clips Bring a new haircut home for the holidays. $5 off any haircut with this ad. Exp. 12-31-22 Town & Country Shopping Center 621 San Ramon Valley Blvd 925-552-9959 Tassajara Crossing Shopping Center 3478 Camino Tassajara, Suite B 925-718-7118 greatclips.com Pars Area Rugs We sell modern and classic rugs. Cleaning, repair, buy and sell, trade and consign, appraisals, padding. 452 Hartz Avenue 925.820.7277 or 925.395.6870 parsarearugservices.com Gifts for Everyone PARS Area Rugs 12 #LESSSCROLLMORESTROLL Home Consignment Center Find the perfect gift! Beautiful jewelry at consignment prices. 1901 Camino Ramon 925.866.6164 | thehomeconsignmentcenter.com ® Danville Driving School Greetings and happy holidays! Enroll in our Driver Education and Driving Training programs. We also offer behind-the-wheel driving lessons. A perfect gift for the student driver in your life! 103 Town and Country Drive, Suite L 925.837.8235 | danvilledrivingschool.net DANVILLEDRIVING SCHOOL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 13 Nick the Greek Authentic Greek Street Food Gyros and pitas: beef/lamb, pork, chicken and more. Soups and salads, bowls, kids plates, desserts, holiday catering, gift cards. 121 Hartz Avenue Coming Soon | nickthegreek.com Delectible Gifts Republic of Cake Now open, we offer boxed goodies, perfect for gifting. Decorate your own cookie kit. Housemade cookies, cupcakes, bars, ice cream sandwiches, greeting cards, gifts, aprons, kitchen towels and ceramics. 730 Camino Ramon, Suite 196 Rose Garden Shopping Center 925.254.3900 | republicofcake.com 14 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 15 Catered Gifts Lunardi’s Markets Holiday Catering and Dinners Choice of ham, prime rib, turkey dinner with all of the trimmings and dessert. Call for price. 345 Railroad Avenue 925.855.8920 | lunardis.com The Yellow Chilli Experience authentic Indian cuisine with a variety of dishes designed by Master Chef Sanjeev Kapoor. Host a private event with us! 710 Camino Ramon 925.272.7595 | theyellowchillidanville.com Forward Motion Available this holiday season along with other fine sandals and shoes from Olukai. Moloa Slipper for men $130.00 Ku’i Slipper for women $130.00 432 Hartz Avenue 925.820.9966 | forwardmotion.com StarCycle Clip In, Check Out, Let’s Ride! StarCycle is a dance party on a bike – and everyone is invited! Lights down, music up, and candles lit for 45 sweaty, empowering minutes. For a limited time, we are offering HALF OFF your first monthly membership! Download the STARCYCLE app, and use the code JOINTHEFAM at checkout to get 50% off! Your first class is always FREE. 155 Railroad Avenue, Suite A 925.406.4896 | starcycleride.com/studios/danville-ca 16 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 17 Intuitive Crystals Psychic of Danville Crystal, candles, stones, tarot cards, gifts, palm and aura readings, meditations. 480 San Ramon Valley Boulevard 925.584.0167 Heartfelt Gifts Rakestraw Books Carefully curated books and gifts for everyone on your list. Books are a gift you can open again and again. 3 Railroad Avenue 925.837.7337 | rakestrawbooks.com Spree Boutique Women’s boutique featuring modern clothing, accessories, shoes and special holiday gifts. 374 Hartz Avenue 925.984.2134 | shopspreeonline.com Beyond Active Beyond Active is your go-to for all your holiday needs. We have a great curated collection of active/lifestyle apparel, gifts and more! 166 E Prospect Avenue925.854.2862 | shopbeyondactive.com Cottage Jewel Shiny and bright! Rustic and rare! From tiny talismanic trinkets to vintage home goods. Find your one-of-a-kind gifts and heirloom keepsakes: sterling charms, lockets of love and crystal notions, A to Z! Open daily. 391 Hartz Avenue 925.837.2664 | cottagejewel.com Instagram: Cottage_Jewel_Antiques Unique Gifts Cold Stone Creamery Ice cream, ice cream cakes and more! Cold Stone gift cards make perfect stocking stuffers! 412 Sycamore Valley Road West 925.837.4080 | coldstonecreamery.com The Thrift Station Gently used items that will put more jingle in your pocket! Our shelves are full of holiday gifts and decor. 486 San Ramon Valley Boulevard 925.820.1988 | discoveryctr.net Barre3 Barre3 is an effective and efficient workout that combines strength, cardio and mindfulness. 406 Hartz Avenue, 2nd Floor 925.362.4836 | https://linktr.ee/barre3danville 18 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 19 Christmas at the Livery Holiday Celebration Sunday, November 27 • 12 – 3pm Danville Livery is kicking off the Christmas season at our festive holiday celebration. Experience free Santa visits, train rides, street entertainment, sweet stockings, VIP Club gifts, your favorite holiday tunes, and more! Enjoy the most wonderful time of year at Danville Livery. Bring your camera to capture your visit. Santa Visits every weekend: 12 – 3pm and Friday and Saturday before Christmas Day 12 – 3pm. Santa will be located in Suite 800 near Misto Lino. 100-820 Sycamore Valley Road West danvillelivery.com Santa’s Bag Danville Bike Layaway until Christmas Eve! Pick up 9am – 2pm, December 24th. Select Giant bikes now on sale! Offering a complete line of bikes, e-bikes and accessories for all ages. 175 Hartz Avenue 925.837.0966 | danvillebikes.com Mountain Mike’s Danville Catering for all occasions. Gift cards, arcade games, wine, craft beer, salad bar, dine-in, takeout. We deliver: DoorDash, Uber Eats Grubhub, Postmates, Slice and Ezcater. 30% off any large size pizza on Tuesdays. 130 Hartz Avenue 925.552.7071 | mountainmikespizza.com Delectible Gifts Falafel Boy Authentic Mediterranean Restaurant Catering, gift cards, dine-in or takeout. Delicious, fresh local produce and hormone-free Halal protein. 327 Hartz Avenue 925.885.0007 | falafelboyonline.com 20 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 21 Eye For Pretty At Home California casual home decor and holiday items. Gifts for every occasion and budget.Your one stop shop for all things pretty! 200 Hartz Avenue, Suite C 925.788.6482 Locanda Ravello An Amalfi Coast-inspired restaurant in Downtown Danville serving artisan pastas, authentic pizza napoletana, fresh seafood and more with a full bar. We have beautiful indoor and outdoor dining spaces perfect for private events! • Holiday parties and catering • Gift cards available • Indoor and outdoor dining 172 E Prospect Avenue 925.984.2101 | ravello-danville.com Next Step Dance Studio One month free tuition. 109A Town & Country Drive 925.831.0777 nextstepdance.com Love You More Danville’s newest fashion jewelry and accessory store. 175 E Prospect Avenue, Suite 100 925.365.6834 loveyoumore.com Old Towne Danville Bakery 105 Town & Country Drive 925.837.7844 danvillebakery.info Gifts, Cards & More Danville’s Dance Leader for over 34 years! Made to Fit Alterations. 712 San Ramon Valley Boulevard 925.362.8277 Furbelows Fabric We sell fabric for everything! And do custom work, too! • Pillows • Bedding • Cushions • Window Coverings • Upholstery • And More Bring your projects to us for design ideas and professional advice! 100 Railroad Avenue, Suite C 925.837.8579 | furbelowsfabrics.com Hours: Wed – Sat 11:30am – 4pm, Closed Sun-Mon-Tues Simple Elegance Catering 566 San Ramon Valley Boulevard 925.718.8075 traci@secatering.com secatering.com/menu catering 22 #LESSSCROLLMORESTROLL DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 23 élan Fine Jewelersélan Fine Jewelers Elan Fine Jewelers Rings, earrings, watches, bracelets and more! Store closing! Hurry in for the best selection! 350 Railroad Avenue 925.837.3191 STORE CLOSING • EVERYTHING MUST GO! Whim House Home Decor and Gift Store Whim House offers contemporary home furnishings and gifts. Many of our collections are handcrafted by artisans from around the globe as well as around the USA. We take pride in our concierge customer service, knowledge of our products as well as the inherent value in what we offer our community. Cover of the Danville Picks Holiday Gift Guide features our Book Lights - $56. 485 Hartz Avenue 925.718.5533 | whimhouse.com 24 #LESSSCROLLMORESTROLL Help your future driver get a head start on learning to drive with Greenlight’s simulator-based driver training course. Greenlight develops the physical skill of driving within the safety of the virtual world through 6 one-hour training sessions that create a digital on-ramp to real-world driving. Use the code GIFTGUIDE to get 15% off our Core Curriculum Package. Visit our website at greenlightsimulation.com to learn more and to book your first drive! Located next to Starbucks in the Rose Garden 730 Camino Ramon, Suite 130 415.805.1343 | Instagram: @greenlight_simulation Greenlight Simulation Give the gift of Greenlight this Holiday Season! A Special Holiday Offer Enjoy microdermabrasion, hydrating vitamin C mask NormaTech recovery boots, LED light therapy and neck and shoulder massage. Located at Centered Wellness 390 Diablo Road, Suite 115 925.699.2440 | janenormanskincare.com Jane Norman Skincare This Season Give the Gift of “Glow & Go” DANVILLE HOLIDAY GIFT GUIDE DECEMBER 2022 25 Quantum Escapes Give the Gift of Adventure! Where problem solving and imagination meets real fun. We bring the best of escape games to real life! Great for corporate team-building, family outings, date night, and more! 391 Diablo Road Suite B 925.263.2241 Book Online at: quantumescapes.com McCaulou’s Featuring great gift selections for men, women and children. Free gift wrapping for items $15 and over. 589 San Ramon Valley Boulevard 925.837.0261 | mccaulous.com Holiday Style David M. Brian A David M. Brian gift certificate is the perfect gift. Everything you need for your holiday decor and more! 700 Sycamore Valley Road West 925.362.0122 | davidmbrian.com