HomeMy WebLinkAbout071123 PCFMA FARMERS MARKET PRESENTATIONPA
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Farmers' Market
Study Session
July 11, 2023
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Performance in 2023: Impact of Weather
•Heavy rains reduced producer and
crowd count
•9 bad weather market days this
winter and spring vs only 2 the
previous year
•Seasonal producers and product
returned later to the market
0
5
10
15
20
25
30
35
Nov '21 - Feb '22 Nov '22 - Feb '23
AVG Weekly Producer Count
0
100
200
300
400
500
600
700
800
Nov '21 - Feb '22 Nov '22 - Feb '23
AVG Weekly Crowd Count
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3
0
200
400
600
800
1000
1200
1400
Jun-22 Jun-23
AVG Weekly Crowd Count
Performance in 2023: Rebuilding the Market
•New Ag and Non-ag Producers
added
•All Producers Vetted for
Product Quality
•New Market Layout
•New Market Manager
0
5
10
15
20
25
30
35
Jun-22 Jun-23
AVG Weekly Producer Count
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4
Performance in 2023: Rebuilding the Market
•Consumer Survey
•Distributing over Social Media, Google
Business, & Email
•New Instagram Channel
•Launched July of 2023
•Yelp Advertising
•Ads through 2023
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5
The Future of the Market
•Promotions:
•Increasing performance of communication channels
•Connecting to customers using Instagram
•Utilizing Town of Danville promotional channels
•Atmosphere:
•In Market Activities and Enhancements
•Goal of executing 4 to 6 yearly events at the market
•Making kids activities available at the information booth
•Additional in-market entertainment
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The Future of the Market
•Producer Recruitment
•New Producers Arriving Soon
•Allowing Cottage Food
Permitted Producers
•Relaxing Ag/Non-ag Percentages for
the Summer
75%
55%
27%
25%
45%
63%
AGREEMENT PCFMA WEEKEND MARKETS
IN EAST BAY
SAN RAMON
RATIOS OF AG TO NON AG PRODUCERS
Ag Non-ag