HomeMy WebLinkAbout011023-07.2 Economic Development and Community Events UpdateEconomic Development,
Community Events &
Community Outreach
Semi-Annual Report to Council
Economic Development
Business Support & Program Development
Marketing & Promotion
Local & Regional Partnerships
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Business Support & Program Development
Business Promotion Fund Program
•Joy and Bliss Holiday Campaign and Gift Guide
•Individual Marketing Grants
8 Grants Awarded Totaling $18,750
(Where’s Waldo Scavenger Hunt, Wine Stroll, Relics on Railroad,
Shopping Center Marketing, etc.)
Employee Parking Permits
•Provides ability for downtown business employees to park
in designated zones to keep prime parking for customers
available near their businesses.
•2023 permits will remain complimentary and permits fees
will resume in 2024
•105 permits issued so far for 2023
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Downtown Master Plan
Business Support & Program Development
•Approved in August
•Town Talks Website Continually Updates
www.danvilletowntalks.org
•Theatre Plaza and Intersections Project Advancing
•Temporary Outdoor Dining Program
•Developed Design Guidelines
•Business Outreach Ongoing
•January 3, 2023,parklets have been removed
•Five applications have been submitted for new program
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Marketing and Outreach
Business Support & Program Development
•Danville Holiday “Support Local” Marketing
Campaign
•Joy & Bliss You Won’t Want to Miss
•“Danville Picks” Holiday Gift Guide” –5th edition
55K print YTM, 3K guides, 1,700+ digital views, etc.
•Instagram: @LiveLocallyDanville
•Daily posts; 4,591 followers; % increase same period
•Live Locally Quarterly Newsletter -ED Page
•Town Talks with the Mayor
•Business Updates -Emails
•Danville Business Directory (Pandemic Tool)
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Local & Regional
Partnerships
Economic Development Department
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Partner Outreach
Local & Regional Partnerships
•Danville Area Chamber of Commerce
•Museum & Eugene O'Neill (NPS)
•i-GATE
•Innovation Tri-Valley
•East Bay Economic Development Alliance
•Visit Tri-Valley
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Community Events
Economic Development Department
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July –Dec.Events
10 Events Held = Estimated Attendees
•4th of July Parade (20,000)
•Hot Summer Sundays Car Show I -July 19 (5,000)
•Hot Summer Sundays Car Show II -August 21 (5,000)
•Devil Mountain Run -September 18 (1,500)
•SRVHS Homecoming Parade –September 30 (500)
•Run for Education 10K -October 9 (300 in Danville)
•Relics on Railroad -October 16 (300)
•Flavors of Fall –October 22 (1,000)
•Veterans Day Weekend Open House -November 11-13
(1,000)
•Lighting of the Old Oak Tree-November 25 (6,000)
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Updates
Community Events
•Farmers'Market
•Full Operation
•Bringing Events Back
•Event Rack Cards
•5k+distributed
•Event Safety Measures
•Meridian Barricades
•Improved Detours
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Community Outreach
Economic Development Department
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Projects & Updates
Community Outreach
•User-Friendly Website
Refresh
•Danville Town Talks
Webpages
•Public Notice Postcard for
Housing Element
•Summer and Fall 2022
Live Locally Newsletter
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Social Media & Traditional Media
Community Outreach
•New followers over the past 6 months
•Facebook: 200
•Instagram: 432
•Nextdoor: 169 (past 30 days only)
•Press Releases
•Sent 42 press releases to media and community
•More than 1,200 subscribers
•Revised press release style and template
•Developed Town Elf on the Shelf Social Media
Campaign
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Social Media Demographics
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Town Facebook Account Town Instagram Account
On both accounts, Danville residents make up more than 30% of followers, followed by San
Ramon, Alamo, Blackhawk, and Walnut Creek (less than 10% each) and other nearby cities.
Other
Economic Development Department
•Organizational Structure
•Town Office Move Support
•New Public Information Officer
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Looking Ahead
Economic Development Department
•Town Offices Open House
•January 23, 4-6 p.m.
•2023 Taste Tri-Valley Restaurant Week 2/24-3/5
•#GameChangers Award Ceremony 3/29
•Historic Mobile Walking Tour App
•2023 Community Events
•Community Events Strategy Shift
•Website Interior Pages Update
•Community Outreach Evaluation
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