HomeMy WebLinkAbout090622-08.01ADMINISTRATIVE STAFF REPORT 8.1
TO: Mayor and Town Council September 6, 2022
SUBJECT: Resolution No. 71-2022, adopting the Downtown Master Plan Update
BACKGROUND
Danville’s historic downtown is the product of three decades of careful planning. The
original Downtown Master Plan (DMP), adopted in 1986, included a set of goals and
policies that guided physical development and infrastructure investments in the
Downtown over the past 30 years (Attachment C). This DMP Update builds upon the
strong framework of the original DMP with an updated set of implementation projects to
adapt its physical spaces to accommodate changing community needs brought about by
the global COVID-19 pandemic. Specifically, it seeks to reimagine how these spaces can
be enhanced to provide greater connection, interaction, and engagement.
The final draft DMP (Attachment B) and its implementation projects reflect a culmination
of an expansive public engagement process. This includes nearly 1,500 community
responses to a downtown survey as well as feedback from key stakeholders that include
the Town’s appointed commissioners, downtown property owners, and the business
community. Furthermore, Town Council’s identified catalyst projects, the “Theatre Plaza
and Raised Intersections, Street Furnishings, and Specialty Art Lighting” (Attachment D)
reflect the community’s top three priority needs:
Key Community Feedback Phase 1: Catalyst Project Components
1.Hartz Avenue identified as the
community’s favorite downtown area.
Improvements along Hartz Avenue, from
Linda Mesa Avenue to School Street.
2.More public gathering spaces, not
associated with paid restaurant dining.
Expands public plaza at Hartz Avenue/East
Prospect Avenue and creates new convertible
Theatre Plaza, activating a space that links the
core downtown to the Arts District.
3.Concerns about traffic safety, particularly
as it pertains to vehicle speeds.
Creates intersection bulb-outs to enhance
pedestrian safety by shortening the crossing
distance and narrowing the street, two raised
intersection tables to slow vehicular traffic,
and introduces expanded areas at
intersections for specialty art lighting to
enhance nighttime visibility.
Downtown Master Plan Update 2 September 6, 2022
DISCUSSION
At its August 16, 2022 public meeting, the Town Council received a presentation on the
Draft DMP which included implementation projects (previously referred to as
‘placemaking strategies’) as well as the introduction of a public space palette. After
discussion and consideration, the Town Council directed the staff and consultant team to
finalize the DMP by incorporating the following changes into the document:
• Hartz Avenue Sidewalk Expansion (north and south of Diablo Road): Update project
diagram to reflect the retention of on-street parking to the greatest degree feasible.
Incorporate limited areas of expanded sidewalk where appropriate, such as in front
of ‘paseos.’ All other elements, including intersection bulb-outs, raised intersection,
and tree grates to remain as shown.
Downtown Master Plan Update 3 September 6, 2022
• Church Street Sidewalk Expansion (east and west of Hartz Avenue): Update project
diagram to reflect the retention of on-street parking along the north side of Church
Street, west of Hartz Avenue. Alter the graphic (or denote the diagram) to indicate
two-way travel on Church Street headed into the Village Theatre Municipal Parking
Lot, east of the private driveways. All other elements to remain as shown.
• Public Space Palette: Update the street furnishings palette options to reflect a design
vocabulary that is consistent with downtown Danville’s “Old Town” aesthetic.
As with the original DMP, implementation of all projects is expected to take over a decade
and millions of dollars of infrastructure investment. Fortunately, the Town Council has
allocated Local Fiscal Recovery Funds received through the American Rescue Plan Act
(ARPA) and additional General Fund dollars to advance a selected catalyst project. To
utilize ARPA funds, the selected project(s) must be of a sufficiently limited scope (in time
and cost) to be designed and completed no later than 2026.
As noted earlier, the Town Council re-affirmed its choice of the “Theatre Plaza and Raised
Intersections, Street Furnishings, and Specialty Art Lighting” as the catalyst project given its
ability to address the community’s priority feedback, distribute improvements
throughout the length of the downtown, and its ability to be of a sufficient limited scope
to achieve completion prior to the ARPA deadline.
PUBLIC CONTACT
Posting of the meeting agenda serves as notice to the general public. Public hearing
notices were mailed to 351 property owners and emailed to 712 businesses within the
Downtown Business District utilizing the Town’s business license database. The public
notice was also posted on the Danville Town Talks project site and a push notification
was sent to those who follow the project. Lastly, the hearing notice was provided to the
Downtown Master Plan Update 4 September 6, 2022
Danville Area Chamber of Commerce, who distributed it to its membership.
FISCAL IMPACT
A total of $2.5 million has been reserved for project implementation in the Capital
Improvement Program (C-362), which includes $1.5 million in Local Fiscal Recovery
Funds from the ARPA and $1 million from the General Fund.
RECOMMENDATION
Adopt Resolution No. 71-2022, adopting the Downtown Master Plan Update.
Prepared by:
Jill Bergman
Business and Economic Development Director
Reviewed by:
Tai J. Williams
Assistant Town Manager
Attachments: A - Resolution No. 71-2022
B - Final Draft Downtown Master Plan, updated September 6, 2022
C – Original DMP (adopted 1986) – Status of Implementation Strategy
D – Projects Selected for Advancement with DRPA Funding, June 14,
2022
ATTACHMENT A
DRAFT
Danville Downtown
Master Plan
Presented to the Danville Town Council on September 6, 2022
ATTACHMENT B
Sean O'Malley
Andrew Watkins
Lovisa Kjerrgren
Hyunji Kim
Kevin Yuan
Town Council
Newell Arnerich
Robert Storer
Dave Fong
Renee Morgan
Karen Stepper
Town Commissions
Planning Commission
Parks, Recreation & Arts
Commission
Heritage Resource
Commission
Senior Advisory
Commission
Design Review Board
Arts Advisory Board
Town Staff
Joe Calabrigo
Tai Williams
Jill Bergman
David Crompton
Andrew Dillard
Danville Downtown Master Plan2
Acknowledgments
Table of Contents 3
Table of Contents
Presented to the Danville Town Council on September 6, 2022 1
INTRODUCTION 7
DOWNTOWN VISION 10
Increase Public Gathering Space 10
Curate Programs within Public Gathering Spaces 10
Strengthen Connections to and through Downtown 10
Enhance Ambiance 10
Improve Town Signage 10
Activate Underutilized Spaces 10
IMPLEMENTATION & PROJECTS 14
Primary Implementation Projects 14
Hartz Avenue Sidewalk Expansion 16
Church Street Plaza 18
Theatre Plaza 20
Town Green Improvements 22
Creek Trail Extension 24
Prospect Avenue Public Space 26
Downtown Danville Monumentation 28
Intersections and Specialty Lighting 30
Primary Implementation Matrix 32
Secondary Implementation Projects 34
Maker Space Development 34
Iron Horse Trail Access Point Enhancement 34
Love Lane Sidewalk Expansion 34
North Hartz Area Improvement 34
Museum Plaza 34
Downtown Business Improvement District 34
Creekside Trail (Future Phases) 34
Other Projects 34
PUBLIC SPACE PALETTE 38
Street Furnishings 40
Pedestrian Lighting 42
Sidewalk Paving 44
Street Trees 46
APPENDICES 49
DOWNTOWN FOCUSED PROGRAMS, PLANS
AND STUDIES 50
PUBLIC OUTREACH SUMMARY 52
Outreach Avenues 52
Community Survey 53
Stakeholder Interviews 55
Council/Commission Feedback 56
Placemaking Workshop Takeaways 57
Introduction
0 200 400
Diablo Rd
Front
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Boone Ct
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Danville Downtown Master Plan6
Old Town District
Downtown Boundary
T o w n a n d C o u n t r y
Introduction 7
The Town of Danville’s historic downtown, the heart of
the community, is a product of three decades of careful
planning. The original Downtown Master Plan (adopted in
1986) in conjunction with a number of subsequent policy
documents, have guided downtown’s commercial growth,
circulation pattern, infrastructure development, and land
use controls to reinforce its pedestrian scale. Cumulatively,
these guiding documents and companion implementation
actions have been able to accommodate commercial
growth, respond to evolving community needs, all
while retaining the feel of Danville’s uniqueness through
showcasing its historic roots.
The intent of the Danville 2022 Downtown Master Plan Update
(DMP Update) is to carry this vision into the future while
adapting to changing community needs brought about by
the onset of the global Covid-19 pandemic. Specifically,
it introduces new placemaking strategies that respond
to the highest priority needs - expressed through a vast
Introduction
community survey and focused workshops – which include
a desire for:
• More community gathering spaces, with enhanced
ambiance
• Stronger connections to and through the downtown
• Improvements that enhance pedestrian safety, primarily
through reducing vehicle speeds
• Opportunities to play, recreate, celebrate, and
appreciate art and culture
Consequently, the DMP Update focuses on an updated set
of implementation actions that enhances the use of the
public realm within the Old Town District rather than a
wholesale revision of the current goals and policies.
Downtown Vision
Danville Downtown Master Plan10
INCREASE PUBLIC GATHERING SPACE
How and where can we capture additional space for public use and
programming?
• Extend curbs to create more pedestrian space
• Create a pedestrian scaled Town Plaza
• Provide additional public seating opportunities
throughout Downtown
• Incorporate public gathering in new development
throughout Downtown
• Encourage joint use of public/private space
CURATE PROGRAMS WITHIN PUBLIC
GATHERING SPACES
What kind of programs would strengthen the character and enhance
the experience of Downtown?
• Provide opportunities for outdoor dining locations
• Develop family activities and play opportunities
• Integrate arts and culture into public spaces
• Celebrate Danville's history and character
• Incorporate small scale events in the Town's
recreational programming opportunities
• Create a Public Space Use Program
STRENGTHEN CONNECTIONS TO AND THROUGH
DOWNTOWN
How can we improve and expand pedestrian connections to and
through Downtown?
• Strengthen Downtown connections to the Iron Horse
Trail
• Create an extended trail along San Ramon Creek
• Enhance pedestrian courtyards and shortcuts within
the Old Town District
• Enhanced street crossing safety where feasible
Downtown Vision
ENHANCE AMBIANCE
How can we promote a safe, comforting and welcoming Downtown
environment?
• Enhance standard lighting at public streets, plazas,
trails and pedestrian courts
• Incorporate decorative lighting where feasible
• Enhance the continuity of the tree canopy
• Add street furnishings where feasible
• Support the development of a Business Improvement
District (BID)
IMPROVE TOWN SIGNAGE
How can we best utilize gateway monumentation and signage
programs to improve wayfinding?
• Replace or enhance the overhead banner at the
southern terminus of Hartz Avenue
• Provide new directional signage at trail connections
• Consider seasonal or event-specific light-pole banners
• Consider adding gateway monumentation signage
ACTIVATE UNDERUTILIZED SPACES
How can we make use of “blank” spaces to add interest and promote
continuity along Downtown streets?
• Consider a temporary storefront art program
• Allow pop-ups on vacant sites
• Encourage private development to provide public
gathering space
Downtown Vision 11
Implementation & Projects
Danville Downtown Master Plan14
Many public realm improvements have been made since the
creation of the last Downtown Master Plan and Streetscape
Beautification Plan. Building upon the great work already
completed, the following projects have been identified and
organized into primary and secondary implementation
projects.
PRIMARY IMPLEMENTATION PROJECTS
A series of primary implementation projects have been
identified that focus on the core of the Old Town District,
focusing in and around Hartz Avenue as well as the
connections to the Village Theatre, Town Green and San
Ramon Creek.
Implementation & Projects
Implementation & Projects 15
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Hartz Avenue Sidewalk Expansion
Church Street Plaza
Theatre Plaza
Town Green Improvements
Creek Trail Extension
Prospect Avenue Public Space
Downtown Danville Monumentation
Intersections and Specialty Lighting
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Specialty Lighting (Approximate Location)4x6 Tree Grates
New Paving Extension
(Approx. Length)
1
2
*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Pete's Brass
Rail
Faz Bakery
&Coffee Bar Clock Tower
Primo's Pizzeria
& PubHazy
Barbecue
Goat Racer Coffee
Corner Treatments to Include
Specialty Lighting and Seating,
to be Developed During Project Design
Raised Intersection with Raised
Crosswalk, Flush with Curb
(Alternative: At-Grade Intersection
and Crosswalks Depending on
Engineering Constraints)
Danville Downtown Master Plan16
Hartz Avenue Sidewalk Expansion
The Hartz Avenue Sidewalk Expansion provides a
wider sidewalk within the core area of the Old Town
District, between Linda Mesa Avenue on the north
and Prospect Avenue to the south. This area of Hartz
Avenue is composed primarily of one- and two-story
older commercial-style buildings with no front or side
yard setbacks. The existing narrow sidewalks provide
space for pedestrian circulation but are not adequate for
outdoor dining or gathering spaces. These programs are
now accommodated within a permanent expansion of the
sidewalks. Additionally, this project area includes two raised
intersections, one at Hartz Avenue and Linda Mesa Avenue
and another at Hartz Avenue and Prospect Avenue.
Hartz Ave
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Plan - Area 1
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4x6 Tree Grates
Specialty Lighting
(Approximate Location)New Paving Extension
(Approx. Length)
New Concrete Sidewalk
Raised Intersection with
Raised Crosswalk, Flush
with Curb. (Alternative:
At-Grade Intersection and
Crosswalks Depending on
Engineering Constraints)
Decorative Buffer Planting
and Saftey Features
Expanded Sidewalk
Prospect Ave
*Conceptual Design Only
Expanded Sidewalk
Walkable Tree Grate
*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Auburn
Lounge
Patelco
Credit Union
Norm's Place
Revel
Kitchen
& Bar
Elliott's Cottage Jewel
Starbucks
Corner Treatments to Include
Specialty Lighting and Seating,
to be Developed During Project Design
Raised Intersection
with Raised
Crosswalk, Flush
with Curb
Implementation & Projects 17
Hartz Ave
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At-Grade Intersection and CrosswalksNew Concrete
Sidewalk
4x4 Tree Grates
String LightsPaving Extension
Albatross Cocina
Hermanas
Danville
Harvest
The Vine
and Spirits
Bridges
Restaurant
and Bar
Trek Bicycle
Corner Treatments to Include
Specialty Lighting and Seating,
to be Developed During Project Design
*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Danville Downtown Master Plan18
Church Street Plaza
Church Street, running east-west across Hartz Avenue, is
the focal point connecting the Village Theatre and Arts
District across the Old Town District to Railroad Avenue
and the Iron Horse Trail beyond. An expanded sidewalk
space provides additional permanent area for dining and
public gathering. In particular, the expanded sidewalk on
the northern part of the western side of Church Street
integrates the existing tree planting areas into the sidewalk.
A raised intersection is provided at the intersection of
Church Street and Hartz Avenue. Retractable bollards are
located at intersection points along Church Street so that
portions of the street can be closed off for special events,
creating a pedestrian plaza.
Section
Plan
Section - Church Plaza
At-Grade Intersection and
Crosswalks
Decorative Buffer Planting
and Safety Features
*Conceptual Design Only
*Conceptual Design Only
Implementation & Projects 19
String Lights
Retractable Bollard
Retractable Bollards for
Temporary Street Closure
Walkable Tree Grates
Retractable Bollards
String Lights New Planting Area
Art Mural Wall
Fr
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Village Theatre
Town Meeting HallBridge Restaurant
and Bar
The
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*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Danville Downtown Master Plan20
Theatre Plaza
The Theatre Plaza is located adjacent to the Village Theatre
and creates a connection from the Church Street Plaza to
Front Street and the future San Ramon Creek Trail. The
Theatre Plaza improves an existing parking area to provide a
flexible space that allows for parking on a regular basis and a
multi-purpose event space on a temporary basis. Retractable
bollards at either end of the plaza can close the area to
vehicular traffic.
Plan
Section
Retractable Bollard for
Temporary Street Closure
New Concrete Pedestrian Paving
Art Mural or Art Panels
Temporary Furnishing
String Lights
Temporary Stage &
Event Space
*Conceptual Design Only
*Conceptual Design Only
Implementation & Projects 21
Village
Theatre
Town
Meeting Hall
Town Green & Arts District
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Pedestrian Gateway
Monument
Pavement Medallion, Typ.
Moveable Furniture
Larger
Amphitheater
Lighted
Bollards,
Typ.
Outdoor Music
Instruments, Zone 2
Enhanced
Hardscape for
“Creek Walk”
Ornamental
Fencing at
“Creek Walk”
Edge, Typ.
Picnic Area
Enhanced
Hardscape at
Turn-Around
Gateway Monument
Existing
Sign to
Remain
Future
Pedestrian
Bridge
Pedestrian
Gateway
Monument
Plaza
Interpretive
Signage, Typ.
Shade Pavilion
Seat Wall with
Integrated Art
Outdoor
Reading and
Sculpture Area
Existing
Pavement to
RemainOutdoor Music
Instruments, Zone 1
Shaded
Seating Area
Flagpole
Relocated
Interactive
Art Area
Bike Racks
Bottle Filling
Station
Safety
Surfacing
Elevated
Turf Area
Rotating
Sculpture
Garden
Planting Along
Building Wall
Art and
Banners on
Lamp Post, Typ.
Maker Space
with Restrooms
Trellis with
Community
Picnic Table/
Seating
Existing
Crosswalk
Gateway
Monument
Mural Panels
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Pedestrian Gateway
Monument
Pavement Medallion, Typ.
Moveable Furniture
Larger
Amphitheater
Lighted
Bollards,
Typ.
Outdoor Music
Instruments, Zone 2
Enhanced
Hardscape for
“Creek Walk”
Ornamental
Fencing at
“Creek Walk”
Edge, Typ.
Picnic Area
Enhanced
Hardscape at
Turn-Around
Gateway Monument
Existing
Sign to
Remain
Future
Pedestrian
Bridge
Pedestrian
Gateway
Monument
Plaza
Interpretive
Signage, Typ.
Shade Pavilion
Seat Wall with
Integrated Art
Outdoor
Reading and
Sculpture Area
Existing
Pavement to
RemainOutdoor Music
Instruments, Zone 1
Shaded
Seating Area
Flagpole
Relocated
Interactive
Art Area
Bike Racks
Bottle Filling
Station
Safety
Surfacing
Elevated
Turf Area
Rotating
Sculpture
Garden
Planting Along
Building Wall
Art and
Banners on
Lamp Post, Typ.
Maker Space
with Restrooms
Trellis with
Community
Picnic Table/
Seating
Existing
Crosswalk
Gateway
Monument
Mural Panels
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Danville Downtown Master Plan22
Town Green Improvements
Town Green improvements have been envisioned as part
of the Arts District Concept Master Plan. This project
incorporates those improvements into the Downtown
Master Plan and extends them to the creek edge, adding
an overlook area to the existing Creek Trail. The overlook
provides views to San Ramon Creek and connects the Town
Green directly to the Creek.
Section
2
3 6
5 8
9
ENHANCED CROSSWALK PAVING
PAVEMENT MEDALLION RE-PURPOSE TOWN BUILDING
PICNIC AREA COMMUNITY TABLE
TRELLIS
CREEK WALK FENCING
BOTTLE FILLING STATION
19027_ImageBoard_Concept.inddAugust 22, 2019Town Green & Arts District
Master Plan | Danville, CA CONCEPT PLAN IMAGES
PHYSICAL IMPROVEMENTS
1 4 7LIGHTED BOLLARDS AMPHITHEATER SEAT WALL IN LAWN 10
11
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SHADE PAVILLION
Town Green
ROTATINGPLAY DOME
INTERACTIVE BENCHCLIMBING POLES MUSICAL GARDEN
ART ON LAMP POST
BIKE RACKS
ART ON UTILITY BOX
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MURAL PANELBEE HIVE
PERMANENT
ART
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ART WALK
MOVEABLE FURNITUREMAKER SPACE
OUTDOOR READING AREA
INTERPRETIVE SIGNAGE
PROGRAMMING
24
2725
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SIGNAGE / WAYFINDING
28 30GATEWAY MONUMENT LIGHTPOLE BANNERS
Town Green and Arts District Concept Master Plan (2019)
*Conceptual Design Only
*Conceptual Design Only
Implementation & Projects 23
Improvements per
Existing Plans
Creek Overlook
Terrace and Deck
*
New Crosswalk
Front
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Locanda Ravello
Danville Chocolates
*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Danville Downtown Master Plan24
Creek Trail Extension
San Ramon Creek is an underutilized part of the Old
Town District. The Creek Trail Extension creates a new
connection to the creek, integrating it into the fabric of the
Town. The trail extension builds upon the existing creek
trail along the Town Green, extending the trail north past
Diablo Road and connecting back to Hartz Avenue. The
first phase of the Creek Trail Extension uses a combination
of street right-of-way and a cantilevered deck to create a
connection from the Town Meeting Hall to Diablo Road.
The second phase to the south is dependent on easements
along the creek edge and will connect the Town Green to
the Town Meeting Hall. The third phase, to the north, has
some particularly constrained site conditions and will need
further study to assess its viability.
New Sidewalk Extension
Cantilevered Deck
with Guardrail
Specialty Lighting
(Approximate Location)
Creek Overlook
Existing Sidewalk and Tree
Planters to Remain
*
Plan
Section Section - Cantilevered Deck
*Conceptual Design Only
*Conceptual Design Only
Implementation & Projects 25
Cantilevered Deck
with Guardrail
Accent Brick
Paving
New Crosswalk
Extended Sidewalk
5x5 Existing Tree Grates
Parallel String Lights
3x3 Existing Tree Planter
New Planting Area
New Paving Extension
(Approx. Length)
Starbucks
Elisa Wen
Boutique
Players Pub
& Pianos
Beyond
Active Locanda
Ravello
Danville
Chocolates
Ella J
Boutique
Flaunt
Boutique
Lottie's
CreameryVeterans Hall
/Senior Center
*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Danville Downtown Master Plan26
Prospect Avenue Public Space
Prospect Avenue has a small scale intimate character. The
Prospect Avenue Public Space builds upon this character
and improves the pedestrian circulation on the northern
side of the street. The existing edge on the northern side of
the street has a narrow sidewalk and lacks any street trees. A
sidewalk expansion on the northern edge will provide better
pedestrian circulation, space for outdoor dining or public
gathering, and areas for street trees.
Prospect Ave
Plan
Section
*Conceptual Design Only
*Conceptual Design Only
*Conceptual Design Only
Implementation & Projects 27
Danville Downtown Master Plan28
Downtown Danville Monumentation
Downtown Danville Monumentation is proposed for each
of the three primary gateways into the Old Town District -
at the northern and southern intersections between Hartz
Avenue and Railroad Avenue and at Diablo Road where it
crosses San Ramon Creek. The existing banner along Hartz
Avenue towards the southern edge of the Old Town District
should be improved to provide a more permanent gateway
with easier maintenance. Other gateway locations should be
marked with vertical elements or pylons to form thresholds
into the Old Town District.
Town Gateway Monument -
Overhead Design
Town Gateway Monument -
Pylon Design
*Sample Monumentation
*Sample Monumentation
Implementation & Projects 29
Intersections and Specialty Lighting
This implementation option focuses improvements on the
intersections along the core area of Hartz Avenue. While
some of these intersection improvements are included
in other projects, they could also occur independently to
focus implementation on highly visible areas that have
the greatest impact. The intersections are natural areas to
create additional public space. Sidewalk expansions not
only create more space to sit, dine and gather, but also make
street crossings safer and more pedestrian friendly. Raised
intersections are proposed along Hartz Avenue at Linda
Mesa Avenue and Prospect Avenue. Intersections at Church
Street and School Street will receive a decorative treatment.
Diablo Road will receive a specialty paving inlay to mark it
as a primary intersection.
*
**
*
**
*
Raised Intersection with
Raised Crosswalk, Flush
with Curb. (Alternative:
At-Grade Intersection and
Crosswalks Depending on
Engineering Constraints)
Branded Design to be
Considered During
Project Design
Decorative Buffer Planting
and Safety Features
*Conceptual Design Only,
Additional Property
Owner Feedback will occur
before Final Project Design
Danville Downtown Master Plan30
Raised Intersection Typical Condition + Specialty Lighting
*Specialty lighting types to be considered for future design phase
Branded Intersection + Specialty Lighting
North
1
#
3
4
5
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#
Proposed Raised Intersections on
Hartz Avenue and/or Decorative
Intersections with Specialty Lighting
Enhancements
Branded Intersection with Specialty
Lighting Enhancements
Legend
Implementation & Projects 31
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Increased
Gathering
Space
Program
Potential
Trail
Connections
Construction
Complexity
# of
Agencies
Involved
Activated
Space
Impact on
Parking
Cost
(million)
Hartz Avenue Sidewalk Expansion
- Area 1
- Area 2. Option A (Partial Sidewalk Expansion)
- Area 2. Option B (Continuous Sidewalk Expansion)
*******High High **High $2.5 M
****High High *Moderate $2.6 M
*******High High **High $3.3 M
Church Street Plaza ***********High High **High $4.1 M
Theatre Plaza ***********Low Low ***Low $0.8 - 1.5 M
Town Green Improvements (addition to existing plans)********High High **Low $0.5M
Creek Trail Extension **********High High **Moderate $1.1 M
Prospect Avenue Sidewalk Expansion *********High High **High $1.2 M
Downtown Danville Monumentation **Moderate Moderate TBD
Raised Intersections on Hartz Avenue + Specialty Lighting Enhancements ******Low Low *Low $2.5 M
Lighting Enhancements ***Moderate Moderate **N/A Included above
Danville Downtown Master Plan32
Primary Implementation Matrix
The primary implementation projects have been organized
and evaluated in the following matrix according to the
provision of Increased Gathering Space, additional Program
Potential, potential Trail Connections, Construction
Complexity, Number of Agencies Involved, amount of
Activated Space, Impact on Parking, and Cost. The projects
have also been grouped into sets of improvements that may
make sense to implement together.
A
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C
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Implementation & Projects 33
Danville Downtown Master Plan34
SECONDARY IMPLEMENTATION PROJECTS
A series of secondary implementation projects have been
identified that reinforce the edges and connections to the
Old Town District as well as improvements throughout the
broader Downtown area.
Maker Space Development
The Maker Space Development includes the redevelopment
of two parcels along the San Ramon Creek that have been
acquired by the Town. The sites should be evaluated for
how existing structures can be reused, what additional
programming can be added to the site, how new public
spaces can be integrated with the development including
a connection to the future creek trail, and any new
infrastructure needed to support the development.
Iron Horse Trail Access Point Enhancement
Iron Horse Trail Access Point Enhancements include
additional signage and improvements to physical
connection points that encourage better access to the Old
Town District from the trail.
Love Lane Sidewalk Expansion
Love Lane Sidewalk Expansion includes creating a missing
sidewalk segment to provide safe pedestrian access to the
Iron Horse Trail along Love Lane.
North Hartz Area Improvement
The North Hartz Area Improvement should include a study
of land use, zoning, and public realm improvements that
encourages the development of a pedestrian friendly built
environment.
Museum Plaza
Museum Plaza includes the expansion of the existing plaza
adjacent to The Railroad Museum in order to provide more
space for public gathering and special events.
Downtown Business Improvement District
The creation of a Downtown Business Improvement
District (BID) would enable a higher level of maintenance,
security, marketing, promotion, programming, amenities,
and funding for Downtown businesses.
Creekside Trail (Future Phases)
The full completion of a creekside trail relies upon property
easements and infrastructural challenges that may become
possible in the future. As these constraints are resolved,
phases of the creekside trail should be implemented to
create a continuous connection from Hartz Way on the
south to the intersection of Hartz Avenue and Railroad
Avenue to the north.
Other Projects
While the primary and secondary implementation projects
focus on the Old Town District, potential projects were
identified in the larger Downtown Area, most notable
beautification of San Ramon Valley Boulevard from Hartz
Way to Sycamore Valley Road. Future studies should build
upon the work being done in the Old Town District to
provide implementation projects throughout Downtown
Danville.
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Implementation & Projects 35
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Maker Space Development
Iron Horse Trail Access Point Enhancement
Love Lane Sidewalk Extension
North Hartz Area Improvement
Museum Plaza
Creekside Trail (Future Phases)
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Public Space Palette
Danville Downtown Master Plan38
Danville's Old Town District is a valuable resource for the
entire community and is given special design attention
within this public space palette. The Old Town District
includes the area south of the Hartz Avenue / Railroad
Avenue intersection, north of the Railroad Avenue / Hartz
Way intersection, east of the Iron Horse Trail and west of
Front Street.
The area is already an important community center for
retail and office activities and its historic character offers a
focus for civic pride. While Danville continues to evolve,
the many historic buildings interwoven within the Old
Town District are a reminder of Danville's early days. The
small scale and density of Hartz Avenue and Prospect
Avenue offer a perfect opportunity for a bustling pedestrian
shopping and working environment.
The purpose of the Public Space Palette is to provide
unifying design elements that weave together the unique
architectural features of the Old Town District.
The Public Space Palette will guide changes in the
streetscape to be implemented by the Town and/or private
property owners. The elements used to improve the
streetscape are primarily street furnishings, pedestrian
lighting, sidewalk paving and street trees.
Public Space Palette
0 200 400
SCALE 1” = 400’
Public Space Palette 39
Existing Trash Receptacles
New Trash Receptacles
Existing Bus/Shuttle Stop Benches
Existing Seating Areas
New Seating Areas
Iron Horse Trail
Proposed Creek Trail
Street Furnishings
Diablo Rd
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Danville Downtown Master Plan40
STREET FURNISHINGS
Street furnishings encourage users to stay longer and
explore Danville's unique offerings. A street furnishings
palette has been selected to provide a refined and
sophisticated palette that compliments Danville's character.
The selection includes a standard palette and encourages
specialty furnishings to be chosen per project to be used at
more prominent or specific locations. The standard street
furnishings palette includes a bench and trash receptacle.
SCALE 1” = 500’
0’300’600’
Specialty furnishings may focus on sculptural bench options
that can provide custom seating configurations, playful
arrangements and visual interest to encourage users of all
ages to interact with Danville's streetscapes in new ways.
Standard furnishings should be used along typical sidewalk
conditions or where more prominent furnishings are not
needed. Specialy furnishings should be used at prominent
locations where there is more gathering space which may
include intersections, plazas, or curb extensions.
Forms and SurfacesKnight Bench with ArmrestsPowdercoated Aluminum Frame and SlatsColor per Town Branding
Forms and SurfacesDispatch Litter and Recycling ReceptaclePowdercoated Solid Cast AluminumColor per Town Branding
Victor StanleyRB-28 Bench with ArmrestsPowdercoated Solid Steel Color per Town Branding
Standard Bench
Standard Bench
Standard Bench
Standard Waste Receptacle
Standard Waste Receptacle
Standard Waste Receptacle
Forms and SurfacesDispatch Litter and Recycling ReceptaclePowdercoated Solid Cast AluminumColor per Town Branding
Victor StanleyCR96 Classic Bench with ArmrestsDuctile Iron Casting with Solid Steel Bar, Powdercoated FinishColor per Town Branding
Forms and SurfacesDispatch Litter and Recycling ReceptaclePowdercoated Solid Cast AluminumColor per Town Branding
Public Space Palette 41
OPTION 1
OPTION 2
OPTION 3
Sidewalk String Lights - Diagonal
Sidewalk String Lights - Parallel
Plaza String Lights - Diagonal
Specialty Lights
Iron Horse Trail
Proposed Creek Trail
New Lighting Types
Lightings
Existing Street Lights - Type 2
Existing Street Lights - Type 1
Diablo Rd
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Danville Downtown Master Plan42
PEDESTRIAN LIGHTING
Pedestrian lighting provides streetscape ambiance and
compliments street lights geared towards vehicular areas.
Pedestrian lighting creates a welcoming atmosphere, a
unique environment and can increase the safety of the
streetscape. Two typologies of pedestrian lighting will
define the Old Town District. String lights will run parallel
along the sidewalks of east-west streets including Linda
Mesa Avenue, Prospect Avenue and Church Street as well
SCALE 1” = 500’
0’300’600’
as criss-cross over a new pedestrian plaza by the Theatre.
Specialty lighting will be located at key nodes along Hartz
Avenue and Front Street to highlight intersections or key
pedestrian connections.
Public Space Palette 43
Luminaire Options:
• Single & Double Globe
• See Standard Plans for Street Light
Detail
Type 1:
• Linda Mesa Ave, Rose St,
Church St, School St, Front St,
Prospect Ave
Type 2:
• Hartz Ave, Railroad Ave, Diablo Rd
Type 1
Type 2
SIDEWALK STRING LIGHTING - DIAGONALEXISTING STREET LIGHTS
PLAZA STRING LIGHTING
SPECIALTY LIGHTING
SIDEWALK STRING LIGHTING - PARALLEL
Paving
Type 1
Type 2
Type 3
Type 4
Type 5
Type 6
Type 7
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Diablo Rd
Danville Downtown Master Plan44
SIDEWALK PAVING
Sidewalk paving varies within the Old Town District.
Building upon the existing paving character, revised paving
types provide updated materials, tree pit conditions, and
accommodate expanded sidewalk areas. Each type generally
includes a paved parking strip, concrete sidewalk and tree
grates within enlarged tree pits.
SCALE 1” = 500’
0’300’600’
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North
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ZONE 5 4x4
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ZONE 5 4x4
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ZONE 3
ZONE 6 - PROSPECT STREET
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North
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ZONE 2-ZONE 1 - HARTZ AVENUE
ZONE 5 4x4
ZONE 7 - CHURCH PLAZA
ZONE 3
ZONE 6 - PROSPECT STREET
ZONE 5
Public Space Palette 45
TYPE 1 - CENTRAL HARTZ AVENUE
TYPE 3
TYPE 6 - CHURCH PLAZA
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TYPE 2
TYPE 4 TYPE 5
TYPE 7
4' x 4'
Tree Grate
4' x 4'
Tree Grate
Concrete
Unit Pavers
4' x 6'
Tree Grate
Planting
Area
3' x 6'
Tree Grate
4' x 6'
Tree Grate
4' x 6'
Tree Grate
Optional
Planting Area
Optional
Planting Area
Concrete
Unit Pavers
Concrete
Unit Pavers
Concrete
Unit Pavers
Concrete
Unit Pavers
Concrete
Unit Pavers
Concrete
Concrete
Unit Pavers
Concrete
Concrete
Concrete
Concrete
Concrete
Concrete
6"
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2'2'2'varies
varies
11'-6"
varies
16'
varies varies
varies
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varies 2'2'
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varies varies
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Trees
Type 1
Type 2
Type 3
Type 4
Type 5
Type 6
Entry
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Danville Downtown Master Plan46
STREET TREES
Street trees provide a distinctive character in the Old Town
District. They provide shade and contribute to the overall
ambiance. The following street tree palette builds upon
existing trees found in the Old Town District. This palette
provides revised tree species that continue the character
of the existing tree canopy, updates species according to
common availability, and selects species that are resistant to
prevalent natural diseases.
SCALE 1” = 500’
0’300’600’
Public Space Palette 47
STREET TREE PALETTE
TYPE 1 - Hartz Avenue
TYPE 2 - Diablo Road
TYPE 3 - Rose Street, Linda Mesa Avenue, Prospect Avenue
TYPE 4 - Railroad Avenue
TYPE 6 - Front Street
TYPE 5 - Church Street and School Street
ENTRY - North, South,Diablo
Tree Types:
• Platanus acerifolia' Columbia' (London Plane Tree)
• Pistacia chinensis (Chinese Pistache)
• Lagerstroemia indica or Lagerstromemia x fauriei 'Tuscarora' (Crape Myrtle)
• Tree Types:
• Platanus acerifolia 'Columbia' (London Plane Tree)
Tree Types:
• Pistacia chinensis (Chinese Pistache)
Tree Types:
• Quercus rubra (Red Oak)
• Quercus palustris (Pin Oak)
Tree Types:
• Platanus racemosa (Western Sycamore)
• Alnus cordata ( Italian Alder)
• Quercus lobata ( Valley Oak)
Tree Types:
• Ginkgo biloba ' Fairmount' ( Ginkgo, Male Cultivar)
• Platanus acerifolia' Columbia' (London Plane Tree)
Tree Types:
• Quercus lobata (Valley Oak)
• Quercus virginiana ( Southern Live Oak)
• Lagerstroemia indica or Lagerstromemia x fauriei 'Tuscarora' (Crape Myrtle)
Characteristics:
Characteristics:
Characteristics:
Characteristics:
Characteristics:
Characteristics:
Characteristics:
• Deciduous
• Large, Round-Headed
• Yellow/Red Fall Color
• Deciduous
• Large, Round-Headed
• Yellow Fall Color
• Deciduous
• Large, Round-Headed
• Red Fall Color
• Deciduous • Large, Round-Headed
• Deciduous
• Large, Round-Headed
• Riparian
• Deciduous
• Medium-Sized, Irregular
• Yellow Fall Color
• Specimen Oaks as a Focal Point with accent trees
Appendices
Danville Downtown Master Plan50
The DMP builds upon the foundation of the original
plan while being respectful of the variety of other guiding
documents that have been created in the past decade.
These documents focus on various initiatives from parking,
circulation, wayfinding, park, arts, cultural enrichment,
economic vitality, housing, community planning, etc., and
all proceeded with stand-alone public hearing processes,
stakeholder engagement, and curated goals, policies, and
initiatives, many of which apply specifically to downtown
Danville.
Programs, Plans and Studies:
• General Plan (2030)
• Danville Age Friendly Road Map (2022)
• Town Green & Arts District Concept Master Plan
(2019)
• Danville Parks, Recreation, and Arts Strategic Plan
(2017)
• 2016-2021 Comprehensive Economic Development Plan
(2016)
• 2016 Downtown Parking Utilization Assessment (2016)
• Branding and Marketing Campaign (2017)
• Parking In Lieu Fee Nexus Study (2017)
• Zoning Update for Downtown Core (2017)
• Feasibility Analysis for North Hartz Area (2017)
Downtown Focused Programs, Plans and Studies
Appendices 51
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SCALE 1” = 400’
0’200’400’
HISTORIC DOWNTOWN DANVILLEWalking Tour Exercise
Walk through Historic Downtown
Danville at your own pace, and
observe your surroundings
Identify and photograph
5 good physical spaces or
elements within the public realm
Identify and photograph
5 opportunities for improvement
of the public realm
Start
Finish
Email your photos along with a
brief description of the location
and elements depicted to
DMP@danville.ca.gov
no later than January 24th
Note: The suggested walking route is 2.7 miles
long, and will take approximately an hour to
complete. Feel free to choose a shorter route,
or complete the tour in segments.
1
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Danville Downtown Master Plan52
• Project Website
–5,300 + visitors
–3,198 engaged or informed
• Community Survey
–January 8th - February 14th
–1,473 responses
• Community Pop-ups
–Month of January
• Stakeholder Interviews
–January 31st & February 1st
–32 Participants
–Business Owners, Property Owners, Management Companies, Chamber of Commerce
• Council / Commission Site Walk
–December - January
–25 Responses
OUTREACH AVENUES
Public Outreach Summary
Appendices 53
• Appreciation for Danville’s small-town character,
walkability and diverse local businesses
• Desire to preserve street parking vs desire to expand
parklet program
• Concerns related to traffic congestion and pedestrian
safety
• Add more gathering space and
expand on existing
• Concern about parklet appearance
• Permanent or temporary street closure for pedestrian
programs
• Respondents’ favorite area is Hartz Ave, with its many
shops and restaurants
• Respondents’ second most favorite area is the Town
Green and Library
COMMUNITY SURVEY
Good Qualities
Danville Downtown Master Plan54
Most Preferred Outdoor ProgramsMost Preferred Types of Public Spaces
*OUTDOOR DINING
FARMERS' MARKET
LIVE PERFORMANCES/EVENTS
PUBLIC ART
POP-UP RETAIL
HISTORY AND CULTURE
CHILDREN’S PLAY AREAS
FREE PUBLIC WI-FI
SAFE VISIBLE CROSSING AREAS
DECORATIVE LIGHTING
CONVENIENT STREET PARKING
STREET FURNITURE
GATEWAY SIGNS AND BANNERS
WAYFINDING SIGNS
CURBSIDE PICK-UP ZONES
INFORMATION KIOSKS
Most Preferred Street Elements
PEDESTRIANGATHERING AREAS
EXPANDED SIDEWALKS WITH STREET FURNITURE
PEDESTRIAN WALKWAYCONNECTIONS
OUTDOOR CULTURAL AND HISTORY EXHIBITS
EASY ACCESS FROM PUBLIC TRAILS TO DOWNTOWN
*PARKLETS
*CONDITIONAL SUPPORT AND
STRONG OPINIONS ABOUT
APPEARANCE
*ALL-ACCESS
Appendices 55
STAKEHOLDER INTERVIEWS
What Does Danville Need Most?
40%
37%
33%
31%
13%
13%
13%
7%
6%
7%
37% More Pedestrian Plaza Space
13% More Outdoor Dining
6% New Gateways, more Wayfinding
31% Enhanced Ambiance
13% To Activate the Creek
0% Improved Pedestrian Connections
40% More Fun for Families
13% Expanded Parklet Program
7% More Street Furnishings
33% Activate Underutilized or Vacant Spaces
7% More Downtown Art
0% Additional Trees
• Parklets seen as successful but of inconsistent aesthetic
quality
• Safety concerns with vehicular traffic, parklets and
pedestrians mixing
• Enhanced lighting a high priority
• Desire for better retail wayfinding
• Extend character and connectivity of the Historic
Downtown to the broader Downtown
• Consider a central pedestrian plaza
• Create more programming for families
• Activate the Town Green more and strengthen its
connection to Downtown
Good Physical Spaces
Opportunities for Improvement
Diablo Rd
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Gathering Space7
Clock Tower3
Railroad Plaza7
Veterans Memorial/ Senior Center5 Village Theatre/Parking Lot4
Village Theatre2
Veterans Memorial/ Senior Center2
Town Green/Pavilion8
Town Green/Pavilion10
North Hartz3
Museum of the San Ramon Valley5
Iron Horse Trail4
Iron Horse Trail3
River Walk Trail3
Outdoor Seating at Brewing Co.3
Danville Hotel3
Eugene
O’Neill
Commemorative
Park
7Parklets
(Outdoor Dining)4 DanvilleLibrary2
Danville Downtown Master Plan56
SCALE 1” = 600’
0’300’600’
COUNCIL/COMMISSION FEEDBACK
• Activate Town Green with more programs
• Create extended creek trail connecting to Town Green,
Art’s District and Downtown
• Enhance Iron Horse Trail to provide better amenities
and signage
• More and better amenities (seating, waste bins,
drinking fountains, vehicular charging)
• Increase public gathering space
• If parklets remain, develop design guidelines to create
a unified look and feel
• Preserve historic and cultural heritage buildings
Appendices 57
PLACEMAKING WORKSHOP TAKEAWAYS
• Permanently widen sidewalk on Hartz
• Church Street Plaza should be considered as permanent
• Town Green is a gem that deserves more attention -
improving creek can improve access to this space
• New welcome signage/monumentation - strengthen
entries
• Additional gathering space at museum
• Re-envision North Hartz
• Decorative lighting
• Enhance key intersections
• Add more directional signage