HomeMy WebLinkAbout011122 DOWNTOWN MASTER PLAN PRESENTATIONDOWNTOWN MASTER PLAN
Town of Danville, California
swanTown Council Study Session - Initial Impressions & IdeasJauary II, 2022
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225 STAFF
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Sean ''ally
Principal in Charge
Andrew Watkins
Project Manger
Lovisa Kjerrgren
Planner Designer
Laguna Beach Downtown Action Plan 1 Laguna Beach, California
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Laguna Beach Downtown Action Plan 1 Laguna Beach, California
Uptown Whiftier' reetscape Beautification Plan 1 Whittier, California
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swa # DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Historic Downtown Danville - Project Focus Area (Phase i)
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swa # DAN ILLE
Danville Downtown Master Plan
Initial Impressions & Ideas
Existing Planning Documents - Specific to Downtown
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DANVILLE
DOWNTOWN MA TE1 PLAN
1986 Downtown Master Plan
TOWN of Danville
Old Town Beautification Plan
1990 Beautification Plan
Town o Danville
Comprehensive E.conomic Development. Plan
Adopted June 21, 2016
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CEDP
swa *DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Existing Planning Documents & Studies - Supplemental
114ITOWN Clc DAN 'V ILLE
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GENERAL PLAN
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MARKETING PLAN
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Town Green & Arts District
Concept Master plan
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swa *DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
DMP Development Process
EXISTING CONDITIONS &
DOCUMENTS REVIEW
• Review of existing
planning documents
• Inventory of existing
conditions
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COMMUNITY OUTREACH
• Project website
• Community survey
• Community pop -ups
• Stakeholder interviews
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TOWN COUNCIL STUDY
SESSION
• Initial ideas
presentation
• Review of public
outreach plan
• Draft placemaking
strategies
• Draft site-specific
implementation
• Draft document
structure and written
content
• Draft graphics
COUNCIL & COMMISSIONS
STUDY SESSION
• Review of outreach
results
• Review of homework
exercise results
• Placemaking strategy
workshop
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FINAL DMP
• Final document
structure and written
content
• Final graphics
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COUNCIL & COMMISSIONS
MEETING
• Placemaking strategy
and implementation
review
• Draft DMP review
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DMP ADOPTION
• Town Council approval
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swa # DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Initial Impressions, Ideas & Opportunities
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swaCALIFORNIA
1LL
Danville Downtown Master Plan
Initial Impressions & Ideas
Maintain Main Vehicular Through -Streets
swa1LL
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Improve and Add Gateway Monumentation
Existing signage wall
with Oak trees
Potential new gateway at Historic
Downtown boundary
Existing Oak tree
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Existing banner sign -
Potential enhanced • ateway
swa # DA ILLL
Danville Downtown Master Plan
Initial Impressions & Ideas
Existing Gateway Monumentation
North Entry - Signage Wall
• Low brick wall with signage
• Protect in place
South Entry - Banner Sign
• Seasonal overhead printed canvas banner
• Consider replacement with more durable gateway
East Entry - At HDT Border
• Single redwood tree - protect in place
• Consider adding pilaster signage at foot of bridge
North Entry - Gateway Redwoods
• Protect in place
South Entry - Gateway Redwoods
• Protect in place
East Entry - Outside HDT Border
• Danville Oak tree - protect in place
swa # DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Town Wayfinding and Signage Master Plan
23 TOWN OF DANVILLE
2.7 GATEWAYS
The most iconic entry point for the Town of Danville is the oak tree
located in the center of Diablo Rd. However, this tree is supported
with a large structure. Therefore. we recommend taking advantage
of the structure and using it in coordination with the banner
program. advertising town events such as a seasonal art fair.
These banners should be made of a material that would allow wind
to pass through and would not affect driver visibility.
In addition to the oak tree, gateways have a critical dual function
owing to their prominence. They are key contributors to the image
and character of the Town of Danville through their size, shape and
material. They also support pedestrian and vehicular wayfinding by
accentuating entries and prominent paths. We have recommended
primary concept design changes fertile three key gateways into
Downtown Danville, noted on the vehicular circulation diagram
(section 2.43
• 1-680 and Diablo Rd.
• Ham Ave. and Railroad Ave.
• San Ramon Valley Blvd. south of the
Iron Horse Trail crossing
Material and design vocabulary
Generally, gateways should utilize the materials of the new
wayfinding and signage program and Incorporate planting and
lighting elements. The text and Danville identity should contrast
with the background material and be located ata height easily
viewed by passing vehicles. For larger roads such as San Ramon
Valley Blvd., consider locating a smaller entry sign in the.
traffic median.
Existing gateways
Getaway sketch
Gateway sketch for median
WAYFINOING AND SIGNAGE MASTER PLAN 24
Gateway sketch for median
25 TOWN OF DANVILLE
2.8 HIGHWAY SIGNS FROM DANVILLE
Directing visitors from I-880 tate downtown core is an important
component of the Wayfinding and Signage Mester Plan. The
installation and placement of highway signage are under the
authority of the California Department of Transportation (Caltrans),
and guidelines for 1-680 must he in accordance With the California
MUTCD. Basad on research and discussions with Caltrans staff,
the Town may install supplemental signage on 1-660 to direct
travellers to a city's•civic center area: Based on the limited
options available, the recommendation is to install a Targe sign
which reads "Downtown Danville NextExh" before the southbound
and northbound exits to Diablo Road. As required by Caltrans, the
cost for fabrication and installation of the signs would be Incurred
by the Town.
2.9 BANNER PROGRAM
Bens are currently e
installed within the down e. The
current banners are changed seasonally and are generic in
character li.e. American flag design for summer). We recommend
they be utilized for advertising local events, to generate interest
and excitement within the area. Should the Town elect to pursue
changes to the banner program, we recommend that banners be
coordinated with the banner program recommended on the oak
tree structure, in section 21
EExisting banners
swa # DANVILLE
Danville Downtown Master Plan
Initial Impressions & Ideas
Encourage Circulation from Iron Horse Trail to Downtown
t 7 Downtown intersections -
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Opportunity for signage
Iron Horse Trail
swa *DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Existing Iron Horse Trail Connections
Connections at Street Intersections
• Opportunity for Historic Downtown directional signage
• Opportunity for bump -outs and enhanced crossing safety
Pedestrian Trail Connections
• Opportunity for Historic Downtown directional signage
• Opportunity for enhanced landscaping
swa * DAN ILLE
Danville Downtown Master Plan
Initial Impressions & Ideas
Strengthen East-West Pedestrian Connections
• Strengthening can entail:
• Improved wayfinding and signage
• Enhanced pedestrian street crossings
• Improved lighting
• Improved street furnishings and
pedestrian amenities
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DANVLLE
Danville Downtown Master Plan
Initial Impressions & Ideas
Define Public Realm Expansion & Activation Zones
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Rose Street
- 116.
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Hartz Avenue
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Church Street & Theater Parking
• Focus on streets that currently have:
• Foot traffic / pedestrian destinations
• Active business fronts
• Opportunities to convert public realm
space into new uses
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swa DANVILLE
C
Danville Downtown Master Plan
Initial Impressions & Ideas
Church Street - Current Conditions
• Temporary vehicular closure East of Hartz Avenue
• Partial parklet build -out West of Hartz Avenue
•
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swaA DANVILLE
.41wpir CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
East Prospect Street - Current Conditions
• Two-way traffic with street parking both sides
• Frequent residential and commercial access drives
• Street trees only on one side of street
swa # DILLE
Danville Downtown Master Plan
Initial Impressions & Ideas
Temporary Interventions - Parklets as Porches
swa *DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
Temporary Interventions - Parklets as Porches
Inspiration - Existing Danville Porches
• Active interface between street and buildings
• Welcoming small-scale character
• High-quality materials and architectural detailing
Existing Danville Parklets
• Active interface between street and buildings
• Range of types and sizes, and construction materials
• Temporary and makeshift aesthetic
swa A DILLE
Danville Downtown Master Plan
Initial Impressions & Ideas
DMP Next Steps
EXISTING CONDITIONS &
DOCUMENTS REVIEW
• Review of existing
planning documents
• Inventory of existing
conditions
•
•
•
•
•
•
•
COMMUNITY OUTREACH
• Project website
• Community survey
• Community pop -ups
• Stakeholder interviews
TOWN COUNCIL STUDY
SESSION
• Initial ideas
presentation
• Review of public
outreach plan
• Draft placemaking
strategies
• Draft site-specific
implementation
• Draft document
structure and written
content
• Draft graphics
COUNCIL & COMMISSIONS
STUDY SESSION
• Review of outreach
results
• Review of homework
exercise results
• Placemaking strategy
workshop
•
•
•
•
•
•
•
•
•
-*
1'
1'
FINAL DMP
• Final document
structure and written
content
• Final graphics
•
•
•
•
•
•
•
COUNCIL & COMMISSIONS
MEETING
• Placemaking strategy
and implementation
review
• Draft DMP review
•
•
•
DMP ADOPTION
• Town Council approval
•
•
•
•
•
•
•
•
\ete,o0-
Co4ca
eve°
‘Adc
swa # DANVILLE
CALIFORNIA
Danville Downtown Master Plan
Initial Impressions & Ideas
swa