HomeMy WebLinkAbout061521 DAVE AT PETE'S BRASS RAIL - 08.1
Marie Sunseri
From:dave@petesbrassrail.com
Sent:Tuesday, June 15, 2021 1:11 PM
To:Renee Morgan; Robert Storer; Karen Stepper; David Fong; Newell Arnerich
Cc:Jill Bergman; David Crompton; Joe Calabrigo; Marie Sunseri; ceo
danvilleareachamber.com
Subject:TLUP discussion at Council meeting
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Dear Council Members,
As a follow-up to my email last week, I would like to send to you a few more thoughts to consider as you make your
decision regarding TLUPs. I plan on attending the meeting tomorrow night and will seek to speak with you at that time.
1. The temporary measures were put in place to help struggling restaurants, retail and service businesses survive during
the pandemic. Recovery is underway, but a successful rebound is still months away from being the norm. Even though we
can begin to feel more optimistic about what's coming down the road, businesses still do not have any reason to expect
sustained revenue levels. We need time to gauge demand for services and to be able to intelligibly create and adapt
"new" business models.
2. Residents and out-of-towners overwhelmingly prefer to have the expanded outdoor dining choices currently available to
them. More foot traffic will be generated and maintained if the temporary measures remain in place. If they go away,
guests will seek other destinations that continue to offer these, including Walnut Creek, Concord and Martinez, to name
just a few.
3. The "costs" of keeping these measures in place can be dealt with as isolated incidents. Noise, garbage, sidewalk traffic,
etc can all be dealt with on a case by case basis because their occurrence is exceedingly minor relative to the benefit that
these measures bring about. Create an official ordinance, if that would make things easier to manage.
4. Just as the pandemic forced business owners to adapt instantaneously and without a blueprint because time was of the
essence, we still need time to adapt to whatever the newest data reveals to us in the several months that are to come. If
we can gather this type of data for the next several months about consumers preferences and spending, then we can
begin to construct workable business models for the future. We all know that capital expenditures are as much about time
as they are about money. I would add the additional factor of timing. Asking us to remove the parklets and other
temporary measures by July 31 or Aug 23 hurts us disproportionately to the intended outcome. End of summer and the
Fall months are our busiest for outdoor dining. Expecting (or hoping?) us to somehow budget for, arrange for architects,
contractors and inspections, and build out improved permanent structures in the midst of the time when our outdoor
spaces are in highest demand is untenable. Please allow us to utilize these spaces to the maximum during the Fall
season so that we can assess the viability of improving these spaces for the long term. In this case, we could use the late
Fall and beginning of winter to take these steps, and utilize the slower period of winter to take on the actual improvement
process. I thereby ask you to extend the TLUPs through December 31, but also suggest we begin the discussion process
of what comes next on November 1, by which time we can assess the data that we can collect in the interim period.
Thank you for your consideration,
Dave
-----Original Message-----
From: "dave@petesbrassrail.com" <dave@petesbrassrail.com>
Sent: Friday, June 11, 2021 3:21pm
To: "Renee Morgan" <rmorgan@danville.ca.gov>, kstepper@danville.ca.gov, nnarnerich@danville.ca.gov,
rstorer@danville.ca.gov, dfong@danville.ca.gov
Cc: "Drew Nichols" <coachdrewnichols@yahoo.com>, darren@danvilleharvest.com, "Rod Worth"
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<rworth@rodneyworth.com>, curtis@esinrestaurant.com, rnegi@aol.com, angelap@bluelinepizza.com,
normsgrille@hotmail.com, ebaycicikiki@hotmail.com, cedolini@icloud.com
Subject: Danville restaurant recovery
Dear Town Council Members,
I would like to offer some input as you continue to deliberate over the details of the planned reopening that has been
declared for June 15th. I try to speak as a representative of many other restaurateurs who are similarly affected, but freely
admit that things which may or may not be advantageous/disadvantageous for me may be the complete opposite for
others. Having said this, here are the things that are rattling around in my brain:
Repealing or scaling back access to temporary relief for structures, parklets or other emergency accommodations would
be premature at this time. We are still desperately trying to claw our way back from the depths of last year's challenges.
Yes, revenues are beginning to rebound, but the ability to continue this trend with an unknown operating environment is
unproven. We have no data upon which we can rely to make accurate business plans for the next 6+ months. It's a
welcome change to theoretically be open at 100% indoor dining, but we still have no idea whether this is what will help us
most - I easily envision a scenario where customers still prefer to sit outdoors (where it is thought to be safer) through the
winter time provided we keep them warm and dry. This would not be possible unless we are allowed to keep our
temporary accommodations
The idea of choosing between the parade or parklets is moot. One need not choose. Having spoken with Kiwanis, they've
assured me that the parade can proceed without a hitch even if parklets are still in place. I've heard the same from the
Fire District. Also, many of the parklets and temporary structures aren't even on the direct parade route and would offer no
impediment whatsoever to the parade. If the Town is looking to remove these things for other reasons, then please be
transparent, declare it thus, and have an actual dialogue over the facts (which any of the merchants would. be happy to
share) - please don't use the parade as an excuse.
Uncertainty - this has been the emotional challenge of the entire Covid debacle. Yes, having our business reduced by 2/3
or more has been devastating during Covid, but it is the difficult task of trying to run a business without any advance
warning of changes to our operating business parameters or customer environment that causes the biggest challenge.
For example, we are within a week of being allowed to open to 100%, but still have no guidance from OSHA as to under
what conditions we will be required to operate. This condition of not knowing can only be alleviated by one thing - more
time. Please give us more time in which we can begin to collect data about customers needs, wants and preferences (in
the new, updated environment), and then to formulate an intelligent plan of service. And then we need time to be able to
adapt our physical environment tp match the customer marketplace. Just as the Town decided it needed more time to
plan the necessary accommodations to host a parade, (and that's why the July 4th parade was postponed) we need time
AFTER we've collected customers' preferences in order to made changes and adjustments - they can not happen
simultaneously.
If there are other compelling reasons to change the operations under which we are operating, then let's talk about it. All
that I hear from customers is that they want the increased choices of dining outdoors on an ongoing basis in the future.
Please don't take that away without an inclusive discussion over what these factors are. Our industry is still in emergency
mode - we haven't been able to relax in more than a year - Please allow us the time to make adjustments once we've
been able to collect data, and not force us into making immediate adjustments before Aug 23 without first seeing what will
actually be needed or appreciated by our customers.
I am available anytime to talk about any of these issues and to elaborate with more details.
Thank you,
Dave Homer
925-528-8302
Owner, Pete's Brass Rail & Car Wash
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