HomeMy WebLinkAbout2020-01DocuSign Envelope ID: B8958586-3F27-484D-A163-177D2294A719
ORDINANCE NO. 2020-01
AMENDING SECTION 7-6 OF THE DANVILLE MUNICIPAL CODE
REGULATING TOBACCO RETAILING, ADVERTISING AND PROMOTION,
AND BANNING THE SALE OF ELECTRONIC SMOKING DEVICES AND E -
LIQUIDS
The Danville Town Council does ordain as follows:
SECTION 1. FINDINGS.
In enacting this ordinance, the Town Council makes the following findings:
WHEREAS, nationwide, electronic cigarette use has increased at alarming rates since the
first products became available about 10 years ago, and while there have been many
successful efforts to reduce underage tobacco use, the growing availability of e -cigarettes
has reversed those positive trends; and
WHEREAS, electronic smoking devices often mimic conventional tobacco products in
shape, size, and color, with the user exhaling a smoke -like vapor similar in appearance
to the exhaled smoke from cigarettes and other conventional tobacco products; and
WHEREAS, although the manufacture and distribution of flavored cigarettes (excluding
menthol) is banned by federal law, neither federal nor California laws restrict sales of
flavored non -cigarette tobacco products, such as electronic smoking devices and the
nicotine solutions used in these devices; and
WHEREAS, a central requirement of the Tobacco Control Act is premarket review of all
new tobacco products not on the market in the United States as of February 15, 2007 —
must be authorized by the FDA for sale in the United States before it may enter the
marketplace. A new tobacco product may not be marketed until the FDA has found that
the product is: (1) appropriate for the protection of the public health upon review of a
premarket tobacco application; (2) substantially equivalent to a grandfathered product;
or (3) exempt from substantial equivalence requirements; and
WHEREAS, the FDA's premarket review process is intended to determine if a tobacco
product is appropriate for the protection of the public health "with respect to the risks
and benefits to the population as a whole, including users and non-users of the tobacco
product, and taking into account: (A) the increased or decreased likelihood that existing
users of tobacco products will stop using such products; and (B) the increased or
decreased likelihood that those who do not use tobacco products will start using such
products"; and
DocuSign Envelope ID: B8958586-3F27-484D-A163-177D2294A719
WHEREAS, virtually all electronics cigarettes that are sold today are considered "new
tobacco products" under the Tobacco Control Act, but have not obtained a premarket
review order and the FDA has not taken action to enforce this requirement; and
WHEREAS, in 2017, the FDA issued Guidance that gives electronic cigarette
manufacturers until August 8, 2022 to submit their application for premarket review. The
Guidance further allows unapproved products to stay on the market indefinitely, until
such time as the FDA complies with its statutory duty to conduct a premarket review to
determine whether a new tobacco product poses a risk to public health. In March 2019,
the FDA issued draft guidance in which it considered moving the premarket application
deadline up by one year for certain flavored e -cigarettes products. It is not known when,
if ever, this narrow adjustment will become final or will take effect; and
WHEREAS, the California Constitution, Article XI, Section 7, provides cities and counties
with the authority to enact ordinances to protect the health, safety, welfare, and morals
of their citizens; and
WHEREAS, the FDA and federal law also expressly grants state and local governments
the right to enact measures that are more restrictive than those in the federal law; and
WHEREAS, the Town of Danville has a substantial interest in promoting compliance with
federal, state, and local laws prohibiting the sale or furnishing of tobacco products and
electronic cigarette products to minors and in discouraging the illegal purchase of tobacco
and electronic cigarette products by minors.
SECTION 2. AMENDING SECTION 7-6 OF THE DANVILLE MUNICIPAL CODE.
Section 7-6 of the Danville Municipal Code is hereby amended by adding the following
subsections to read as follows:
SECTION 7-6
TOBACCO RETAILING, ADVERTISING, PROMOTION AND LICENSING
7-6.1 Definitions.
The following words and phrases, whenever used in this Section 7-6, shall be construed
as defined herein:
Advertising display sign means any sign, billboard, signboard, poster, placard, pennant,
banner, graphic display, mural, or similar device that is used to advertise or promote a
product.
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Characterizing flavor means a distinguishable taste or aroma imparted by a tobacco
product or any byproduct produced by the tobacco product that is perceivable by an
ordinary consumer by either the sense of taste or smell, other than the taste or aroma of
tobacco. A "characterizing flavor" includes, but is not limited to, a taste or aroma relating
to a fruit, chocolate, vanilla, honey, candy, cocoa, dessert, alcoholic beverage, menthol,
mint, wintergreen, herb, or spice.
Electronic smoking device shall mean an electronic device that can be used to deliver an
inhaled dose of nicotine, or other substances. An "electronic smoking device" includes a
device that is manufactured, distributed, marketed, or sold as an electronic cigarette, an
electronic cigar, an electronic cigarillo, an electronic pipe, an electronic hookah, a vape
pen, or a vapor pen.
E -liquid means any substance that is intended to be consumed in aerosolized or vaporized
form using an electronic smoking device, regardless of the nicotine content of the
substance.
Flavored tobacco product means any tobacco product, other than cigarettes as defined by
federal law, that contains a constituent that imparts a characterizing flavor. A tobacco
product whose labeling or packaging contains text or an image indicating that the
product imparts a characterizing flavor is presumed to be a flavored tobacco product.
Mobile billboard means any sign, billboard, signboard, poster, placard or other advertising
display upon or affixed to a vehicle which display is used to advertise a product illegal
to sell to minors, when the supporting vehicle or trailer is parked within a public right-
of-way or on private property and visible to the public for a duration of time and in a
manner which clearly indicated that the sign is for advertising products illegal to sell to
minors or which carry a specific brand name, logo, or indicia of a product illegal to sell
to minors. For the purpose of this section, a mobile billboard shall not include any
advertisements on the side of a van, truck, or other vehicle which is primarily used for
the transportation of goods or products.
Person means any individual, firm, partnership, cooperative association, private
corporation, personal representative, receiver, trustee, assignee, or other legal entity.
Promote or promotion means a display of any logo, brand name, character, graphic,
artwork, colors, scenes, or designs that are a recognized image of a particular product
brand of tobacco that calls the public's attention to the product brand.
Publicly visible location means any outdoor location that is visible from any street,
sidewalk, or other public thoroughfare, or any location inside a commercial
establishment that is in or immediately adjacent to a window or doorway and is visible
from any street, sidewalk, or other public thoroughfare.
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Smoking paraphernalia shall mean cigarette papers or wrappers, pipes, holders of smoking
materials of all types, cigarette rolling machines, and any other item designed for the
consumption or preparation of tobacco or cannabis products; electronic smoking devices
and items specifically designed for the preparation, charging, or use of electronic
smoking devices including cartridges, cartomizers, e -liquid, smoke juice, tips, atomizers,
electronic smoking device batteries, electronic smoking device chargers, and any other
electronic smoking device paraphernalia.
Tobacco product means any of the following:
i. Any product containing, made from, or derived from tobacco or nicotine
that is intended for human consumption, whether smoked, heated, chewed, absorbed,
dissolved, inhaled, snorted, sniffed, or ingested by any other means, including but not
limited to cigarettes, cigars, little cigars, chewing tobacco, pipe tobacco, and snuff,
including flavored tobacco products.
ii. Any Electronic smoking device.
iii. Any component, part, or accessory of a tobacco product, whether or not it
is sold separately.
iv. "Tobacco product" does not include any product that has been approved by
the United States Food and Drug Administration for sale as a tobacco cessation product
or for other therapeutic purposes where the product is marketed and sold solely for that
approved purpose.
Tobacco retailer means any person or entity that sells tobacco, tobacco products, electronic
smoking devices, smoking paraphernalia, or any combination thereof, including retail or
wholesale sales. "Tobacco retailing" shall mean the doing of any of these things. This
definition is without regard to the quantity of tobacco, tobacco products or smoking
paraphernalia sold, offered for sale, exchanged, or offered for exchange.
Town Manager means the Town Manager for the Town of Danville or his or her designee.
7-6.2 Restriction on Advertising of Tobacco Products.
No person shall place or maintain, or cause or allow to be placed or maintained, in any
manner, any advertising or promotion of any tobacco products, including flavored
tobacco products, on an advertising display sign in a publicly visible location within one
thousand six hundred (1,600) feet of the perimeter of an elementary or secondary school,
public park or public playground.
7-6.4 Distribution or Sale of Tobacco -Related Promotional Items to person under 21.
No person may market, license, distribute, sell or cause to be marketed licensed,
distributed or sold any item or service to any person under the age of 21, which bears the
brand name, alone or in conjunction with, any other word, logo, symbol, motto, selling
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message, recognizable color or pattern of colors, or any other indicia or product
identification identical with, or similar to, or identifiable with, those used for any brand
of tobacco product, including flavored tobacco products.
7-6.5 Self-service Displays Prohibited.
It is unlawful for any person to sell, permit to be sold, offer for sale, or display for sale,
any tobacco product, including flavored tobacco products, by means of self-service
display, rack, counter top or shelf that allows self-service sales for any tobacco product
other than vendor -assisted sales.
7-6.6 Vendor Assistance Required.
All tobacco products, including flavored tobacco products, shall be offered for sale
exclusively by means of vendor assistance, with tobacco products kept in a locked case
or in an area not accessible to the public and requiring employee assistance to retrieve the
tobacco products.
7-6.14 Violations.
(a) Any person violating any provision of this Section 7-6 shall be guilty of an infraction
and shall be subject to penalties as set by state law.
(b) Violations of this Section 7-6 shall be deemed a public nuisance.
7-6.17 Sale of Electronic Smoking Devices and E -liquids Prohibited.
No tobacco retailer may sell, offer for sale, or exchange or offer to exchange for any form
of consideration, to a consumer any electronic smoking device or e -liquid where the
electronic smoking device or e -liquid:
(a) Is a new tobacco product as defined in Section 387j(a)(1) of Title 21 of the U.S. Code;
(b) Requires premarket review under Section 387j of Title 21 of the U.S. Code; and
(c) Does not have a premarket review order issued under Section 387j(c)(1)(A)(i) of Title
21 of the U.S. Code.
SECTION 3. CODIFICATION. Section 2 of this ordinance shall be codified in the
Danville Municipal Code.
SECTION 4. CALIFORNIA ENVIRONMENTAL QUALITY ACT. The Town Council
finds that adoption of this ordinance is exempt from the California Environmental
Quality Act ("CEQA") because its provisions will not result in a direct or reasonably
foreseeable indirect physical change in the environment (CEQA Guidelines Section
15060(c)(2)), and it can be seen with certainty that there is no possibility that the ordinance
will have a significant impact on the environment (CEQA Guidelines Section 15061(b) (3)).
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SECTION 5. SEVERABILITY. If any section, subsection, sentence, clause or phrase of
this ordinance is for any reason held to be invalid, such decision shall not affect the
validity of the remaining portions of the ordinance. The Danville Town Council hereby
declares that they would have adopted the ordinance, and each section, subsection,
sentence, clause, or phrase thereof, irrespective of the fact that one or more sections,
subsections, sentences, clauses or phrases was declared invalid.
SECTION 5. PUBLICATION AND EFFECTIVE DATE. The City Clerk shall have a
summary of this ordinance published twice in a newspaper of general circulation, once
within five (5) days before its adoption and once within 15 (fifteen) days after adoption.
This ordinance shall become effective 30 days after adoption.
The foregoing Ordinance was introduced on February 4, 2020 and approved and adopted
by the Danville Town Council on February 18, 2020, by the following vote:
AYES: Arnerich, Blackwell, Morgan, Stepper, Storer
NOES: None
ABSTAINED: None
ABSENT: None
APPROVED AS TO FORM:
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MAYOR
ATTEST:
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CITY CLERK
CLERK'S CERTIFICATE
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I, Marie Sunseri, City Clerk of the Town of Danville, hereby certify that the foregoing is
a true and accurate copy of Ordinance No. 2020-01 of said Town and that said ordinance
was published according to law.
2/20/2020
Dated:
,-DocuSijned by:
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City Clerk of the
Town of Danville
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