HomeMy WebLinkAbout020420-08.1
February 4, 2020
The Honorable Karen Stepper
Members of the Danville Town Council
510 La Gonda Way
Danville, CA 94526
Dear Mayor Stepper and Members of the Danville Town Council:
cancer, and we are committed to advancing that mission in Danville. To that end, we are deeply
concerned about the availability of flavored tobacco products, which is contributing to the growing
epidemic that is plaguing our communities here in California and nationwide. Thank you for considering
strong policies to protect the health of our youth as part of a tobacco retailer license. We ask that you
include ending the sale of all flavored tobacco products, including flavored e-cigarettes and menthol
cigarettes that would apply to all flavors, and all stores throughout the town without exception.
Together with tobacco provisions previously passed in Danville, this updated policy will go far to protect
the lives of our young people from the predatory marketing of the tobacco industry.
It is imperative to include menthol cigarettes and all other flavored tobacco products, including e-
cigarettes in a policy that aims to address the epidemic of youth tobacco use. Four out of five youth who
have ever used a tobacco product started with a flavored tobacco product, and when asked why, say
because they come in flavors they like. A recent study concluded that youth who use e-cigarettes are
more than 4 times as likely to try cigarettes and nearly three times as likely to smoke cigarettes than
those youth who never tried e-cigarettes.
In the current proposed ordinance language, the definition of flavored tobacco products does not apply
to cigarettes, which would exempt menthol cigarettes from this policy: Flavored tobacco product
means any tobacco product, other than cigarettes as defined by federal law, that contains a constituent
that imparts a characterizing flavor. A tobacco product whose labeling or packaging contains text or an
image indicating that the product imparts a characterizing flavor is presumed to be a flavored tobacco
product. I understand that it is the intent of the Town Council and Town Attorney when drafting this
provision that menthol cigarettes are meant to be included. We urge you to clarify this language to
explicitly apply to menthol cigarettes so that there is no mistake when implementing an enforcing the
policy.
Eliminating the sale of flavored tobacco products, including menthol cigarettes, is also a social justice
issue. Tobacco companies have aggressively marketed menthol products in communities of color, low
income communities and LGBTQ communities. These are the same communities who already bear a
greater burden of health disparities, and increasing tobacco use only increases the disparities among
some of the most vulnerable in our communities. In the past year, 36 cities and counties throughout
California have ended the sale of all tobacco products, and none have exempted menthol.
The Town Council needs to make the health of Danville youth a priority and join our neighbors in the
65+ jurisdictions throughout California who have adopted strong policies to end the sale of flavored
tobacco products. We urge you to end the sale of all flavored tobacco products townwide, including
menthol cigarettes, flavored e-cigarettes, and all other flavored tobacco products at all stores.
American Cancer Society Cancer Action Network
1001 Marina Village Parkway Suite 300 Alameda CA 94501 510.464-8107
Sincerely,
Jen Grand-Lejano
Government Relations Director, Northern California
American Cancer Society Cancer Action Network
American Cancer Society Cancer Action Network
1001 Marina Village Parkway Suite 300 Alameda CA 94501 510.464-8107