HomeMy WebLinkAbout037-2017RESOLUTION NO. 37-2017
AUTHORIZING THE TOWN MANAGER TO EXECUTE A CONTRACT
FOR GRAPHIC DESIGN SERVICES
WHEREAS, the Town of Danville (the "Town") approved its first Comprehensive Economic
Development Plan in Tune 2016, which included overall goals, strategies and implementation
measures to guide Economic Development efforts for the next five years and beyond; and
WHEREAS, the Town of Danville (the "Town") approved its first Community Branding and
Marketing Plan, which integrates the Town's branding efforts used by Town departments for
community outreach and marketing efforts, including print publications, posters, online
advertising and social media; and
WHEREAS, funds for the development of print and digital marketing materials were
encumbered in the 2016/17 Operating Budget ($40,000), and additional funds ($40,000) are
proposed as part of the 2017/18 fiscal year budget.; and
WHEREAS, the Town released a Request for Proposals and Qualifications to various
branding firms to complete the Community Branding and Marketing Plan; and
WHEREAS, Bellweather, LLC of San Diego, California (Bellweather) was selected as the most
qualified consultant to complete the Community Branding and Marketing Plan; and
WHEREAS, the Town's experience with Bellweather has been very positive, along with their
understanding of the CBMP's vision, and discounted blanket rate, it is recommended that the
Town enter into an agreement with Bellweather Agency for graphic design services to
rebrand and consolidate marketing materials prepared by the Town for the public; now,
therefore, be it
RESOLVED, by the Danville Town Council, that the Town Manager is hereby authorized to
execute, on behalf of the Town, a written contract with Bellweather for graphic design
services for $40,000 with the option to increase that amount to a not -to -exceed maximum of
$80,000.
APPROVED by the Danville Town Council at a regular meeting on May 2, 2017 by the
following vote:
AYES: Arnerich, Blackw(
NOES: None
ABSTAINED: None
ABSENT: None
APPROVED AS TO FORM:
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CITY ATTORNEY