HomeMy WebLinkAbout036-2017RESOLUTION NO. 36-2017
ADOPTING THE DANVILLE COMMUNITY BRANDING AND
MARKETING PLAN
WHEREAS, the Town of Danville (the "Town") approved its first Comprehensive Economic
Development Plan in June 2016, which included overall goals, strategies and implementation
measures to guide Economic Development efforts for the next five years and beyond; and
WHEREAS, several strategies outlined in the Plan's goals and objectives included the
development of a Community Branding and Marketing Plan that integrates the Town's Shop
Danville First brand with the Town's branding efforts used by all Town departments for
community outreach efforts, including print publications, posters, online advertising, social
media and other efforts; and
WHEREAS, Bellweather Agency, LLC of San Diego, California (Bellweather) was awarded
the contract on October 18, 2016 to complete the Community Branding and Marketing Plan;
and
WHEREAS, after a six-month public engagement and business outreach effort, including
surveys, focus groups, and public workshops, a final Community Branding and Marketing
Plan was created by consulting firm Bellweather LLC and Town staff; and
WHEREAS, the Community Branding and Marketing Plan highlights Danville's key
attributes, including six pillars, that should be communicated on all of Danville's marketing
and messaging; now, therefore, be it
RESOLVED, that the Danville Town Council hereby adopts the Danville Community
Branding and Marketing Plan.
APPROVED by the Danville Town Council at a regular meeting on May 2, 2017 by the
following vote:
AYES: Arnerich, Blackwell, M
NOES: None
ABSTAINED: None
ABSENT: None
APPROVED AS TO FORM:
CITY ATTORNEY