HomeMy WebLinkAbout096-2016RESOLUTION NO. 96-2016
AUTHORIZING THE TOWN MANAGER
TO EXECUTE A CONTRACT FOR CONSULTANT SERVICES FOR THE
DEVELOPMENT OF A COMMUNITY BRANDING AND MARKETING PLAN
WHEREAS, the Town of Danville (the "Town") approved its first Comprehensive
Economic Development Plan in June 2016, which included overall goals, strategies and
implementation measures to guide Economic Development efforts for the next five
years and beyond; and
WHEREAS, several strategies outlined in the Plan's goals and objectives included the
need to develop marketing and branding that integrates the Town's Shop Danville First
brand with the Town's branding efforts used by all Town departments for community
outreach efforts, including print publications, posters, online advertising, social media
and other efforts; and
WHEREAS, funds for the development of a Community Branding and Marketing Plan
(CBMP) were appropriated in the 2016/17 Operating Budget; and
WHEREAS, the Town released a Request for Proposals and Qualifications to various
branding firms to conduct a CBMP; and
WHEREAS, Bellweather, LLC of San Diego, California (Bellweather) was determined to
be the most qualified consultant to complete the Community Branding and Marketing
Plan; now, therefore, be it
RESOLVED, by the Danville Town Council, that the Town Manager is hereby
authorized to execute, on behalf of the Town, a written contract with Bellweather for a
not -to -exceed budget of Fifty Thousand Dollars ($50,000).
APPROVED by the Danville Town Council at a regular meeting on October 18, 2016, by
the following vote:
AYES: Arnerich, Doyle, Morgan, Stepper,
NOES: None
ABSTAINED: None
ABSENT: None
APPROVED AS TO FORM:
CITY ATTORNEY
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