HomeMy WebLinkAbout094-2011RESOLUTION NO. 94-2011
APPROVING MODIFICATIONS TO THE RETAIL RETENTION AND
PROMOTION INCENTIVES PROGRAM TO ADD THE ONLINE SOCIAL MEDIA
MINI GRANT CATEGORY TO THE GRANT PROGRAM
WHEREAS, the Town Council approved an update to the Danville Economic
Development Strategy, which included the development of a Shop Local First
Marketing Program, on April 1, 2008; and
WHEREAS, the Town of Danville, in collaboration with the Danville Area Chamber of
Commerce, met over a two -month time frame to develop the "Blueprint for Action'
that serves as a strategic roadmap to the promotion of Danville as the unique local and
regional shopping destination of choice; and
WHEREAS, the Danville Town Council adopted the "Blueprint for Action," a plan
developed in collaboration with the Danville Area Chamber of Commerce, to serve as a
strategic roadmap for the promotion of Danville as the unique local and regional
shopping destination of choice; and
WHEREAS, the current recession necessitates the consideration of an even greater level
of support for the retail sector -- particularly in the historic downtown area -- in its
promotion and its function as a contiguous retail core; and
WHEREAS, the Danville Town Council approved a Retail Retention and Promotion
Incentives Program ( "Retail Incentives Program') at its March 3, 2009, regular meeting
and provided clarification regarding its implementation at its March 17, 2009, meeting;
and
WHEREAS, the Danville Town Council re- allocated $51,000 in funding within the
Retail Retention and Promotion Incentives Program ( "Retail Incentives Program ") at its
July 21, 2009, regular meeting, to allow grant applications to be approved in areas
where funding had been depleted; and
WHEREAS, at that meeting, the Council allowed a single property owner of a building
in Downtown Business District (DBD) 1, 2 and 2A to apply for Category "B" - Retail
Expansion (Facade Improvements) grant funding for each retail tenant space within a
single building; and
WHEREAS, to date, the Town of Danville has since received and approved a total of 85
grant applications from 80 businesses and 5 business organizations/ property
management companies; and
WHEREAS, of the total $331,060 grant funding awarded to date, $166,584 was allocated
from the Retail Retention (Marketing and Promotions) categories and $164,476 was
allocated from the Retail Expansion (Fagade Improvements) category, leaving an
approximate combined fund balance of approximately $51,939; and
WHEREAS, at the October 11, 2011 Town Council Study Session, the Town Council
reviewed and provided direction on the proposed modifications to the Retail Retention
and Promotion Incentives Program to add the Online Social Media Mini Grant category
to the Grant Program; now, therefore, be it
RESOLVED, that the Danville Town Council approves modifications to the Retail
Retention and Promotion Incentives Program adding the Online Social Media Mini
Grant category to the Grant Program.
APPROVED by the Danville Town Council at a regular meeting on November 15, 2011,
by the following vote:
AYES Stepper, Andersen, Arnerich, Doyle, Storer
NOES: None
ABSTAINED: None
ABSENT: None
APPROVED AS TO FORM:
CITY ATTORNEY
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ATTEST:
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CITY CLE
PAGE 2 OF RESOLUTION NO. 94 -2011