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RESOLUTION NO. 79-2009
APPROVING MODIFICATIONS TO THE RETAIL INCENTIVES PROGRAM
WHEREAS, the Town Council approved an update to the Danville Economic Development
Strategy, which included the development of a Shop Local First Marketing Program, on
April 1, 2008; and
WHEREAS, the Town of Danville, in collaboration with the Danville Area Chamber of
Commerce, met over a two-month time frame to develop the "Blueprint for Action" that
serves as a strategic roadmap to the promotion of Danville as the unique local and regional
shopping destination of choice; and
WHEREAS, the Danville Town Council adopted the "Blueprint for Action," a plan
developed in collaboration with the Danville Area Chamber of Commerce, to serve as a
strategic roadmap for the promotion of Danville as the unique local and regional shopping
destination of choice; and
WHEREAS, the current recession necessitates the consideration of an even greater level of
support for the retail sector - particularly in the historic downtown area - in its promotion
and its function as a contiguous retail core; and
WHEREAS, the Danville Town Council approved a Retail Retention and Promotion
Incentives Program ("Retail Incentives Program") at its March 3,2009, regular meeting and
provided clarification regarding its implementation at its March 17,2009, meeting; and
WHEREAS, the Town of Danville has since received and approved a total of 37 grant
applications from 33 businesses and four business organizations that represent an award of
approximately $167,000 in grant funding; and
WHEREAS, of the total $167,000 in grant funding awarded to date, $86,500 was allocated
from the Retail Retention (Marketing and Promotions) category, leaving a fund balance of
$8,500 and $81,000 was allocated from the Retail Expansion (Fa<;ade Improvements)
category, leaving an approximate fund balance of approximately $206,500; and
WHEREAS, the Town Council considered and authorized Town staff to introduce the
program modifications to better reflect market demand; now, therefore, be it
RESOLVED, that the Danville Town Council:
1. Re-allocate $51,000 from the Retail Expansion (Fa<;ade Improvements) category to
the Retail Retention (Marketing and Promotions) category as follows:
a. Marketing Strategy Sessions ($1,000 x 12 businesses):
b. Marketing Strategy Implementation ($2,000 x 12 businesses):
c. Cooperative Advertising - Retail Areas ($2,500 x 6 retail areas):
$12,000
$24,000
$15,000
2. Allow a single property owner of a building in Downtown Business District (DBD)
1,2 and 2A to apply for Category "B" - Retail Expansion (Fa<;ade Improvements)
grant funding for each retail tenant space within a single building
3. All other aspects of the Retail Incentives Program approved by the Town Council at
its March 3,2009, meeting, along with the relevant clarification provided on March
17,2009, meeting, shall apply.
APPROVED by the Danville Town Council at a regular meeting on July 21, 2009, by the
following vote:
1\)(ES: Arnerich, Doyle, Andersen, Shimansky
NOES: None
1\BST .f\INED: None
1\BSENT: Stepper
M1\ YOR
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CITY 1\TTORNEY J-
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1\PPROVED 1\S TO FORM:
1\ TTEST:
P 1\GE 2 OF RESOLUTION NO. 79-2009