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RESOLUTION NO. 89-2008
ADOPTING THE SHOP LOCAL FIRST MARKETING PROGRAM JlBLUEPRINT
FOR ACTION" AND APPROVING $30,000 FOR THE DEVELOPMENT
OF AN ALL-INCLUSIVE JlSHOP DANVILLE" WEBSITE
WHEREAS, the Town Council approved an update to the Danville Economic Development
Strategy on April 1, 2008; and
WHEREAS, the development of a Shop Local First Marketing Program was a key objective
in the Economic Development Strategy; and
WHEREAS, the Town Council approved a collaborative Steering Committee and Executive
Committee structure to develop the Shop Local First Marketing Program on April 8, 2008;
and
WHEREAS, the Town of Danville contracted with The Placemaking Group to work with
the committee structure and to develop a plan of action for the Shop Local First Marketing
Program; and
WHEREAS, the Steering Committee and Executive Committee met over a two-month time
frame to develop the Blueprint for Action; and
WHEREAS, the Blueprint for Action identifies a series of implementation actions which
include the development of a logo and tagline, as well as the development of an all-
inclusive "Shop Danville" web site; now, therefore, be it
RESOLVED, that the Danville Town Council:
1. Adopt the Blueprint for Action, along with its recommended implementation
actions; and
2. Approve $30,000 for the development of an all-inclusive "Shop Danville" website;
and
3. Authorize the Town Manager to execute a consultant services agreement for the
development of this web site.
APPROVED by the Danville Town Council at a regular meeting on July 15, 2008 by the
following vote:
AYES:
NOES:
ABSTAINED:
ABSENT:
Andersen, Doyle, Shimansky, and Stepper
None
None
Arnerich
edf~
MAYOR
AW:;:;i!/Z}
CITY ATTORNEY
ATTEST:
PAGE 2 OF RESOLUTION NO. 89-2008