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RESOLUTION NO. 61-2008
AUTHORIZING THE TOWN MANAGER TO EXECUTE A
CONSULTANT SERVICES CONTRACT WITH THE PLACEMAKING GROUP
TO DEVELOP A "SHOP LOCAL FIRST" MARKETING PROGRAM CONSISTENT
WITH THE 2008 ECONOMIC DEVELOPMENT STRATEGY
WHEREAS, the Danville Town Council adopted the 2008 Economic Development Strategy
(the "Strategy") on April 1, 2008; and
WHEREAS, the "Shop Local First" Marketing Program has been identified as a key
initiative of the Strategy; and
WHEREAS, the Danville Town Council appropriated General Fund revenues at its April 1,
2008 regular meeting to develop and the "Shop Local First" Marketing Program; and
WHEREAS, the Danville Area Chamber of Commerce committed to contributing $5,000
toward the development of the "Shop Local First" Marketing Program at its March 26,2008
Board of Directors meeting; and
WHEREAS, the Danville Town Council provided direction to form a public-private
collaborative "Shop Local First" Steering Committee and Executive Committee structure at
its April 18, 2008 Study Session; and
WHEREAS, the Executive Committee, a subset of the larger "Shop Local First" Steering
Committee, reviewed all of the proposals and conducted an interview of the top three firms
on April 22, 2008 and May 1, 2008, respectively; and
WHEREAS, after much discussion and consideration, the Executive Committee selected
The Placemaking Group as the marketing consulting firm best suited to meet the needs of the
program, the public-private collaborative structure of the Steering Committee, and the
ambitious time frame of the project; now, therefore be it
RESOLVED, that the Danville Town Council authorizes the:
1. Town Manager to execute a consultant services contract with The Placemaking Group
to develop a "Shop Local First" Marketing Program consistent with the 2008
Economic Development Strategy; and
2. Processing and receipt of $5,000 from the Danville Area Chamber of Commerce for
its contribution toward the development of this program.
APPROVED by the Danville Town Council at a regular meeting on May 20, 2008 by the
followipg vote:
AYES: Andersen, Arneri~h, Doyle ,Shimansky, Stepper
NOES: None
ABSTAINED: None
ABSENT: None
CITY ATTORNEY
ATTEST:
PAGE 2 OF RESOLUTION NO. 61-2008