HomeMy WebLinkAbout035-04RESOLUTION NO. 35-2004
AUTHORIZING THE IMPLEMENTATION OF A "STREET SMARTS"
TRAFFIC SAFETY PUBLIC EDUCATION CAMPAIGN AS PART OF A
TOWN-WIDE TRAFFIC MANAGEMENT PROGRAM
WHEREAS, the Town of Danville recognizes that traffic safety poses one of the greatest
threats to the quality of life of its citizens; and
WHEREAS, the Town Council directed staff to develop a Town-wide version of the
existing Neighborhood Traffic Management Program (NTMP); and
WHEREAS, a public education campaign on traffic safety is one component of a Town-
wide Traffic Management Program; and
WHEREAS, the City of San Jose has implemented a "Street Smarts" Program, which is a
public education campaign on traffic safety; and
WHEREAS, the City of San Jose's "Street Smarts" Program marketing materials were
developed based on extensive market testing and focus research; and
WHEREAS, the City of San Jose has implemented a policy which authorizes the sharing of
these marketing materials with other public agencies through the formation of a
consortium; and
WHEREAS, the cost participation in the consortium, and using the marketing materials
from the City of San Jose's "Street Smarts" Program, is a one-time cost of $2,500 to re-brand
the marketing materials; and
WHEREAS, this one-time cost would enable the Town of Danville to access all future copy
righted marketing "master" templates developed through the City of San Jose's "Street
Smarts" Program; now, therefore be it
RESOLVED, that the Danville Town Council:
1. Authorize the participation in the "Street Smarts" Program consortium;
2. Approve the expenditure of $2,500 to re-brand the "Street Smarts" Program
materials for Danville's purposes; and
3. Direct staff to select, and customize for an additional cost if necessary, the marketing
materials for a Danville "Street Smarts" Program.
APPROVED by the Danville T own Council at a regular meeting on April 20, 2004 by the
following vote:
AYES: Arnerich,
NOES: None
ABSTAINED: None
ABSENT: None
Doyle, Andersen, Shimansky, Stepper
MAYOR
APPROVED AS TO FORM:
'
CITY ATTORNEY
ATTEST:
CITY CLERK
PAGE 2 OF RESOLUTION NO. 35-2004